XMC Sports and Entertainment combines the diversified strengths of industry veterans Peri Luel and Steven Lewis with a team of over 30 sports and entertainment professionals. We are an independent, Canadian experiential marketing™ agency specializing in sports and entertainment sponsorship marketing, sponsorship evaluation, activation and fulfillment, experiential field marketing, naming rights, strategic philanthropy, branded entertainment and the bespoke development of strategic plans and programs for myriad blue chip corporate clients.

XMC has developed meaningful and lasting relationships with professional sports managing bodies, Hollywood's biggest studios, production companies, marketers and their agencies. As the nexus between content and commerce, XMC negotiates mutually beneficial relationships among brand partners and rights holders, leverages those assets and provides post program valuation and ROI services. XMC is Canada’s Experiential Marketing™ Agency. Click for more detail on our services: : Experiential and Sponsorship Marketing, Sponsorship Canada, Naming Rights, Corporate Music Events.