Sponsorship Canada is pleased to have been selected by the Winnipeg Airports Authority to provide sponsorship asset analysis, valuation and ROI services in connection with Canada’s newest and greenest airport, which officially opened for business on October 30, 2011. As an approved agency for the WAA, Sponsorship Canada will use its vast knowledge of sponsorship rights and asset values to allow the WAA to negotiate with exclusive category partners in a consistent and sophisticated manner.

XMC is pleased to have provided Experiential Marketing services to The Brick to promote The Brick’s fall Flip it to Win campaign by creating “pop up” events in select Canadian cities. Each event was unique and designed to engage consumers in interactive and memorable ways. Consumers were given the opportunity to participate in The Brick Flip it to Win “Red Couch” draws where prizing included a chance to WIN 10-25% off Appliances, Hockey Tickets, and much more including the Grand Prize: a $50,000 Home Makeover. XMC’s team drove brand awareness and consumer interactive and with over 25,000 participants, the national campaign exceeded all expectations.

XMC is proud to have negotiated a powerful partnership between Canadian Tire and the NHL putting Junior Skills on Centre Stage at the 2012 NHL All Star Game. Participation is open to kids ages 7-12 and allows for the best of the best to attend the 2012 NHL All Star Game in Ottawa and participate in the final national competition. “Not only will thousands of hockey loving children get to participate across the country testing their skating, passing and shooting skills, but also, Canadian Tire will be able to associate with families in a unique and truly aspirational manner.” said Steven Lewis, President of XMC. “Attending the 2012 All Star Game is a dream come true, but when you add in the chance to be crowned an age bracket winner surrounded by hockey heroes, the opportunity elevates to once in a lifetime status.” For more details on the event, click here: www.canadiantirehockeyschool.ca/juniorskills/

XMC was responsible for creating and delivering the first annual Links to Education Invitational Powered by BlackBerry® and successfully raising almost $250,000 in its inaugural year. The Invitational event provided its 100 attendees an exceptionally unique platform to achieve the fundraising goal for RCGA’s Golf Canada Foundation, and was unanimously agreed by all to be one of the best experiences at the ultra-exclusive Muskoka golf course, Öviinbyrd. The event proceeds are directed to the bursary/grant funds awarded to Canadian golfers enrolled with University golf programs in Canada. Our team, along with our Committee members, are very proud to have played a role in driving such a successful event for a game we love!

Sponsorship Canada is proud to announce a 2 year partnership for Jeep to become the official automotive partner of the 2011 and 2012 Kokanee Crankworx events. Jeep wiill own the the Jeep Air Downhill for the event and this yeal will bring the Jeep “Rocks & Roads” tour to the event.
www.crankworx.com | www.jeep.ca

Sponsorship Canada negotiated unique gaming partnerships for both EB Games | Gamestop and Fan Expo Canada through 2013. EB Games | Gamestop will be the official speciality videogame retailer and presenting sponsor of the Video Gaming Expo while Ubisoft will be the official and exclusive video game developer sponsor of the event. With over 70,000 fans in 2011, Fan Expo Canada will be back in 2012 with no doubt record crowds and unique booth activations!
www.fanexpocanada.com | www.gamestop.ca | www.ubi.com

Sponsorship Canada is pleased to have worked with Future Shop to acquire high profile talent for the Grand Opening Celebration of their newest locations; McLeod Trail in Calgary, Alberta and Barrie South in Barrie, Ontario.

Sponsorship Canada was able to bring on reigning CFL MVP Henry Burris and local Rock Musician Matt Blais for the Calgary location; as well as, Country Music Sensation Tara Oram for the new Barrie location.
www.futureshop.ca

XMC is proud to be leading LG Electronics, in partnership with XBOX, in bringing their massive custom gaming booth to Fan Expo featuring LG Cinema 3D technology. Taking place during Fan Expo 2011 at the Metro Toronto Convention Centre from August 25th-28th, over 1,000 players will register and compete to play Call of Duty: Black Ops, exclusively in 3D – the winner taking home a LG home theatre prize worth over $5,000.

For more information, visit www.fanexpocanada.com/LGCinema3DTournament

XMC was proud to represent LG’s interests in Montreal once again this year. Taking over the town is never an easy task, but the long hours and perseverance paid off for the XMC team of 12 that activated both on Crescent Street and all around the City. Despite the rain delayed race, the finish was spectacular and capped off a true Life’s Good weekend.

XMC negotiated a unique partnership between Canadian Tire and the Vancouver Canucks for the 2011 playoffs. Not only is Canadian Tire’s iconic triangle prominently displayed behind the net during Canuck’s home games, but also Canadian Tire has been granted the right to drive consumers to its local retail locations through creative promotions both onsite and through various media sources. “It’s great to see the passion the Canucks bring to Vancouver, not to mention the rest of Canada”, said Steven Lewis, president of XMC. “Canada is hockey country and Canadian Tire is the Home of Hockey. It’s hard to imagine a playoff game in Canada without Canadian Tire having a significant presence.”

The departure lounge at Toronto's Pearson Airport took on a new dimension for a four-day marketing program promoting the launch of LG Canada's new Cinema 3D TVs.... Click here to read more.

With the NHL playoffs about to get underway, LG has launched a hockey-themed B2B campaign to connect with its dealers and sales teams across Canada... Click here to read more.

XMC is proud to announce that we have been selected by Canadian Tire Corporation through a multi stage RFP process and from a list of several notable agencies, as its Sponsorship Marketing Agency of Record. We have been charged with an important and strategic task; assessing, aligning, creating and developing fully integrated consumer engagement platforms for CTC’s 4 key thematic areas of business: Driving, Playing, Fixing and Living. XMC is honoured to have been selected by CTC and we look forward to helping to drive ROI for one of Canada’s most iconic brands.

XMC Sports and Entertainment developed and will execute this fully integrated program, positioned to excite and involve markets, communities, consumers and key retail sales associates. On January 22, 2011, the City with the most votes per capita in Canada will rock out to an XMC produced winter festival featuring Hedley, The Plain White T’s and pro snowboarders. Designed to reach a younger demo with a focus on LG’s new line up of Window’s based Optimus smart phones from Telus, LG Rocks Your City is proving to be a viral hit as consumers vote for their city nationwide.

LG is giving a Canadian city the chance to host an outdoor winter party featuring the Plain White T’s and Hedley in January 2011 and Much Music is the on-line promotional partner. XMC developed and brokered this mutually beneficial partnership which will see Much Music create awareness and drive participation in the LG Rocks Your City program through an integrated campaign including on-air mention, Facebook and Twitter drivers and the development of a co-branded micro site.

In an effort to leverage LG’s position in hockey and further engage targeted consumers, XMC launches an integrated campaign to identify The Ultimate Leafs Fan – the LG Fanbassador!

The LG Fanbassador program was launched at the Air Canada Centre in the LG Zone on October 26th 2010... Interested Leafs fans are directed to sign up online at lgfanbassador.mlsecontests.com and submit a 30 second video indicating why they are the ultimate Leafs fan. The selected winner will receive an all inclusive VIP trip for four(4) to cheer on the Leafs when they play in Boston for the March 31st, 2011 game. XMC is proud to have designed all creative elements for the program and to manage all aspects of execution on behalf of our client.

For more than 40 years the OSC has been recognized as one of Canada’s major cultural attractions and internationally as one of the world’s leading science centres. XMC’s Sponsorship Canada™ division is proud to have been selected by the OSC as the best team positioned to deliver new and exciting corporate relationships, new sources of revenue and relevant and exciting partnerships to the OSC. From naming rights to branded experience zones, Sponsorship Canada looks forward to raising the bar with what’s possible in the cultural and education sectors of society.

www.brandedxmc.com is now www.XMC.ca

Contact us now at www.xmc.ca

XMC employee emails are now at:

(First name)@xmc.ca

That was easy!

XMC’s sponsorship sales and brokerage division is now Sponsorship Canada™.

We represent sports and entertainment properties such at the RCGA/Golf Canada, Tennis Canada, the Ontario Science Centre, FanExpo Canada, Downsview Park and over a dozen trade shows nationally.

Are you a brand looking to connect and engage with consumers in a unique way? Reach a member of our Sponsorship Canada team at 416-703-3589 x 229

Are you a sport or entertainment property looking to connect with corporations and brands for added value or revenue opportunities? Our team at Sponsorship Canada is connected with top decision makers at brand and agency level. Call us to discuss your needs further at. 416-703-3589 x 229

LG Electronics was the “Official Electronic Category Sponsor” of the CFL Touchdown Atlantic three-day Street Festival and Tailgate Party held on September 23-26th in Moncton, NB. The large crowds were treated to interactive games, concerts and a licensed beer area. LG’s activation took the form of an LG 3D station for attendees to demo throughout the event, and a photo station where attendees could have their picture taken and immediately printed for a great keepsake. Additional promotional power and awareness was generated through the distribution of flyers and branded swag...always a hit!

XMC created, manages and oversees the LG Field Marketing program across Canada consisting of 17 full time, high energy personnel who make it their business to promote LG at retail and at events across the country.

Sponsorship Canada™ is the exclusive agency working to source and develop strong corporate partnerships for this exciting property. Sponsorship Canada™ will work with the Whistler Blackcomb team and prospective partners who wish to further their business objectives through a connection with this annual gravity fuelled mountain bike event.

www.crankworx.com/whistler/home

Sponsorship Canada™ is proud to have developed a partnership between Toyota and The Montreal and Quebec City Hunting, Fishing and Camping Shows. Toyota will be the “Presenting Sponsor of the Main Stage” at each show, which will enhance their position in the car market and achieve several objectives.

www.sportshows.ca

XMC is pleased to announce Grand & Toy as the exclusive office products partner of the 2011 IIHF World Junior Hockey Championships in Buffalo. Not only will Grand & Toy enjoy an extensive hospitality package, but also, G&T will receive premium camera visible rink board signage along with presence at the World Fest Hospitality events.
www.grandandtoy.com | www.buffaloworldjuniors.com