XMC is pleased to announce Grand & Toy as the exclusive office products partner of the 2011 IIHF World Junior Hockey Championships in Buffalo. Not only will Grand & Toy enjoy an extensive hospitality package, but also, G&T will receive premium camera visible rink board signage along with presence at the World Fest Hospitality events.
www.grandandtoy.com | www.buffaloworldjuniors.com

XMC is thrilled to become the exclusive agency of record for FanExpo – the largest Pop Culture event in Canada and 3rd largest in North America. The event, considered by many to be the “Comic-Con” of Canada, is in its 16th year and boats over 600 retailers, 250,000 square feet of space and over 60,000 attendees.
www.fanexpocanada.com

XMC is pleased to have secured exclusive rights for LG at the 2011 IIHF World Junior Hockey Championships in Buffalo. This move will further support LG’s national hockey strategy as the thriving electronics company expands on its partnerships with the Toronto Maple Leafs and the NHL.
www.lge.com | www.buffaloworldjuniors.com

XMC is now working with Rogers and The Pace Group on the 2010 Rogers Santa Claus Parade in Vancouver. XMC will be responsible for building lasting relationship for the event which returns, once again, to the streets of downtown Vancouver this December.
www.rogerssantaclausparade.com

XMC is proud to announce the partnership between AXE Twist and the West49 Take the Cake skateboard event. West49 Take the Cake is a two day skateboard event showcasing Amateur and Pro skateboarders competing for $1000 on a single best trick feature. AXE Twist will be the new title partner of the Amateur Open. The event will be taking place this year at Oakes Garden Theatre in Niagara Falls on October 2nd, 2010.

XMC has been working with Corby Distilleries to architect and execute an exciting integrated consumer engagement program, designed to drive sales of the Seagram Cooler family in Ontario and Alberta during the summer of 2010. Widely acknowledged as the “original cooler” family (Seagram Wild Berry was the first cooler on the market), the Corby marketing team decided a new packaging initiative would breathe life into this classic brand. After extensive research and an involved creative process a series of final designs were selected for the brand’s Wild ,Spritzer and Swirl lines.

XMC was retained in November 2009 to begin the process of building an integrated consumer engagement strategy to reach and interact with 2 unique groups of women; 19-34 years olds and women 35+. Upon approval of the program design and budget, XMC was additionally retained to execute all elements of this program. XMC developed 2 unique multi faceted programs for each target group that launched in May 2010 and will execute until August 2010. The campaign includes tying the following impactful elements together to engage targeted consumer groups, all while managing a conservative budget for a small brand versus its competitors; Print and web advertising, radio promotions, PR, Social Media, consumer contests and targeted sampling and event sponsorship.

LG Electronics is a global sponsor of Formula One. LG’s concern: getting lost in the clutter of a heavily sponsored event in a City filled with activities and distractions. XMC’s mission: to create a place in the hearts and minds of Quebec consumers by offering Life’s Good moments in a unique and memorable way. The approach: to create a partnership with the Crescent Street Merchants Association and the promoters of the event to grant LG naming rights and activate the partnership to ensure that LG’s presence in Montreal was unmistakable. The result: over 500,000 experienced all that Crescent Street had to offer during Grand Prix weekend in Montreal. And virtually every single one of them had a Life’s Good moment while basking in the glow of the LG brand.

XMC is thrilled to be expanding its experiential field marketing™ services nationally. Joining the XMC team are Leanne Bernardo, Director, Field Marketing and Nicole Ruta, Account Manager, Field Marketing. Leanne and Nicole bring tremendous hands on experience in the area of client service and field marketing management and we look forward to great success from this growing division within XMC.

XMC loves working with LG to drive its business forward. LG’s partnership with Formula 1, coupled with the sport’s return to Montreal, provides the perfect opportunity for LG to expand its presence in La Belle Province. As part of LG’s Montreal strategy, XMC sourced and concluded a multi-faceted rights deal with BBF Promotions, the owners of the annual Crescent Street Festival. The event, which historically takes place during F1 weekend, will heretofore be known as the “LG Crescent Street Grand Prix Festival”. XMC looks forward to activating LG’s sponsorship on site from June 10th-12th, 2010 ensuring Life’s Good experiences for over 500,000 attendees.

When choosing an agency to drive awareness for its TD First Class Travel Visa, TD looked to XMC to create unique, memorable and premium programming. XMC is proud to work with TD and looks forward to driving revenue and future success in a competitive landscape.

XMC was integral in the planning and fulfillment of many organization’s experiences at the 2010 Olympics Winter Games. Be it a corporate sales initiative, client hosting or senior level executive experience, XMC delivered the games the way they should be experienced. Be sure to ask us about other XMC hospitality experiences - The Masters, Super Bowl, World Juniors and Grey Cup event hosting.

Leafs' fans may not be looking forward to the NHL Draft this year, but LG Electronics Canada certainly will be, as it kicks off a new partnership agreement with the NHL and NHLPA.

The Canadian division of the global brand announced today that is now a "proud partner" of the hockey league in the Canadian marketplace, in an agreement that includes a number of consumer-facing initiatives. The deal complements a multi-year agreement LG Canada signed with Maple Leaf Sports and Entertainment last fall. Toronto's XMC Sports and Entertainment worked with the two brands to negotiate the deal, which kicks off publicly tomorrow, April 13, with the live 30-minute 2010 LG NHL Draft Lottery special on TSN. The show will feature in-studio reps from each of the five NHL teams eligible to win the number-one pick in the draft, a release on the show stated, and marks the first time in 10 years that a Canadian team, the Edmonton Oilers, has a shot at nabbing the number-one pick.

LG's partnership also includes exclusive marketing rights of NHL trademarks within the brand's TV, home audio and video and appliance divisions, a licensing agreement with the NHLPA for the use of NHL player likenesses and images for advertising, POS and promotion, as well as activation opps at the NHL Winter Classic, NHL Awards show and NHL Entry Draft. The deal also includes a sponsorship of the NHL Top 10, a video highlight package that airs weekly on the NHL Network. The deal gives LG title sponsorship of the package, branding and drive-to-retail promo.The partnership also extends to opportunities within other NHL properties as well, such as NHL GameCentre Live and the Canadian NHL retail website.

Press Release

XMC is pleased to announce the participation of the Canadian Forces in the Toronto Sportsmen’s Show. From March 17 – 21 please join us down at our new locations, The Metro Toronto Convention Centre and witness the Forces high-line course and see how our heroes live and are challenged in the outdoors.
www.torontosportshow.ca | www.forces.gc.ca

As the Toronto Maple Leafs prepped for an exciting season, MLSE looked to XMC to create an impactful consumer promotion that connected LG to memorable “Life’s Good” moments with the Leafs. XMC’s creative team devised and executed the widely successful LG Fanbassador contest. Bringing in over 3,000 online registrants, one ultimate fan had the chance to win the all-inclusive Grand Prize that would take them 3 friends to NYC to meet the TML and watch the team play the New York Rangers – providing a truly unforgettable “Life’s Good” experience. lgfanbassador.mlsecontests.com

XMC is proud to announce the partnership between Malibu Rum and the 2010 RIDE Shakedown. Be sure to sign up on facebook for your chance to win a VIP trip to Shakedown – Canada’s biggest and best snowboard games. www.rideshakedown.com

XMC is pleased to announce Grand & Toy as the exclusive office products partner of the 2010 IIHF World Junior Hockey Championships in Saskatchewan. Grand & Toy will have in arena signage as well as rink board signage on top of exposure at the World Fest hospitality Events.
www.grandandtoy.com | www.hockeycanada.ca

In a move to tie together seamlessly the latest innovative high-definition technology with the intensity and excitement of high-profile sport, LG Canada has selected XMC to activate and fulfill their newly developed Platinum-level partnership with Maple Leaf Sports and Entertainment as the exclusive Consumer Electronics Partner of the Toronto Maple Leafs, Toronto Raptors and Toronto Marlies. www.newswire.ca/en/releases/archive/September2009/24/c8536.html

LG Canada and Maple Leaf Sports and Entertainment have launched an exciting technology showcase experience at the Air Canada Center as a part of their Platinum-level partnership. Retained to bring the unique project to life, XMC Sports and Entertainment is thrilled to deliver an innovative, high-definition LG Experience Zone, featuring cutting edge LCD LG TVs, notebooks and a range of LG’s latest mobile phones, to provide an interactive and engaging space that will entertain sports fans. “We are thrilled to have been entrusted by LG to bring the LG Experience Zone to life. It has been a labour of love and truly provided tangible proof that Life’s Good for LG and sports fan generally”, said Steven Lewis, President of XMC Sports and Entertainment. www.mediaincanada.com/articles/mic/20090928/futureshopmlse.html

XMC is pleased to have signed NBA Superstar Steve Nash as a panel member for the inaugural LG Life’s Good FilmFest. Representing the panel’s Sports category and helping to select the winning entries for the FilmFest, Nash - a two time NBA MVP - will bring his talented perspective and some of his own filmmaking experience from off the court to the judging table. www.lgfilmfest.ca

XMC is pleased to announce the strategic partnership between Downsview Park’s FREE School Programs and TD Friends of the Environment Foundation. The TD Friends of the Environment Foundation is a national organization with a grassroots focus that funds local projects dedicated to preserving the environment. Downsview Park’s FREE School Programs are based on the Ontario Ministry of Education curriculum for students in Grades 1 through 12. The school programs all focus on sustainability and strive to make it fun to learn about important issues both inside and outside the classroom.
www.downsviewpark.com | www.fef.td.com

XMC is proud to announce the partnership between GMC Terrain and The Toronto Ski, Snowboard & Travel Show. GMC will be the presenting sponsor of the exciting Altitude Big Air Show. www.torontoskishow.com

XMC was retained to negotiate the F1 Rocks relationship with Universal Music and will provide complete sponsorship marketing, activation and fulfillment services to LG on a global basis. www.f1rocks.com/singapore09/

The PGA’s tour stop in Canada received an exciting boost with the addition of high profile talent including Kevin Costner and his band Modern West, Tom Cochrane and Bachman Cummings. Over 5,000 enjoyed the concert series created and managed by XMC’s concert production division. www.thecanadianopen.ca

As Dizzle Entertainment preps for Shakedown 2010, and looks to expand its cutting edge snowboard property into territories outside of Quebec, they once again look to XMC to help drive revenue. XMC is thrilled to continue its association with the growing Shakedown brand. www.shakedown.ca

XMC will be responsible for the sourcing and development of new integrated corporate relationships. XMC will work with prospective partners who wish to further their business objectives through a connection with the CNSS portfolio of consumer shows. www.sportshows.ca

Grand & Toy has retained XMC to implement and execute a series of corporate golf outings across Canada. From course selection, program branding, to overall event management, Grand & Toy has looked to XMC to provide turn – key professionally run programs that truly reflect the Grand & Toy brand.

TABIA is a non – for – profit organization that represents the marketing interests of over 35,000 small and medium sized business owners in the Greater Toronto Area. TABIA turned to the XMC Sales & Consulting team to help them develop corporate sponsorship packages and solicit partners that wanted to market to the SMB profile. www.toronto-bia.com

XMC is pleased to secure Jamie Foxx to partner with LG in the launch of LG’s signature new property, The LG Life’s Good FilmFest. In connection there with LG, XMC will be presenting the only Canadian stop on Jamie Foxx’s Blame It Tour which will be taking place on August 11th at the Sound Academy. www.lgfilmfest.ca

Click here to read the press release. (PDF)

Click here to read the interview. (PDF)

Click here to read the press release.

GWN, a division of XMC will deliver a new and exciting initiative to North American Dragon Boat racing in 2009; Major League Dragon Boat (MLDB).

The series will launch with four(4) major events; 2 in Toronto, 1 in Princeton New Jersey, and 1 at Walt Disney World Florida. With the opportunity to win over $150,000.00 in prizes and cash, MLDB events will present the ultimate Dragon Boat Racing experience available in North America to participants and spectators alike. Exciting corporate partnership opportunities are available. Contact GWN’s Aaron Soroka at 416.962.8899 or XMC’s Tracey Luel at 905-467-7327 for details, and see www.gwndragonboat.com.

After a formal review of several proposals, FedEx has selected XMC to develop and execute a new integrated cause related marketing initiative. This new initiative will tie together a high profile sport with a meaningful cause, all designed to drive FedEx’s business agenda forward.

“We are looking forward to working on such an exciting project, and are proud to have been selected by FedEx, one of the world’s most respected brands”, says Jeanette McFarlane who will manage the day to day FedEx business for XMC.

XMC is pleased to report that it was engaged by the CFL to solicit interest from corporate partners in its integrated media assets for the CFL playoffs and the 96th annual Grey Cup in Montreal. “Working with a class organization like the Canadian Football League is always an honor and we look forward to future opportunities”, said Steven Lewis, President of XMC.

The partners of XMC are pleased to announce that Jeanette McFarlane has joined our management team. As Vice President at XMC, Jeanette will apply her impressive knowledge and expertise to lead and drive several key initiatives. With over 15 years of experience, Jeanette has built an impressive resume of projects ranging from brand strategy, creative development, promotional marketing, to sponsorship and event execution. Her history includes activation of such properties as the NFL, CFL, NBA, NHL, NLL and NASCAR in Canada, with an international debut at the 2000 Olympics in Sydney, Australia. She spent several years driving the corporate sponsorship and fulfillment of the Bell Canadian Open and the Molson Indy in both Toronto and Vancouver. See “Our Team” for more details and contact information.

As Managing Partner of XMC’s Brokerage Division, Jim will be responsible for leading a team of senior sales executives in developing sponsorship sales strategies and executing cutting edge, integrated sponsorship programs for the benefit of XMC’s corporate and property owner clients. Welcome to the team Jim!

Andrew attributes much of his success to the fashion strategy he developed with his strong stable of agencies, including XMC. Highlighting the company’s leap into the fashion world was LG Fashion Fusion. The critically acclaimed fashion and music event was developed and produced by XMC. Andrew has recently been promoted to a Global Sponsorship role, where he will continue to build on the strong platforms of fashion and sport. Click here to read more.

Sponsors, attendees and the FDCC were thrilled with the finished product which included an exciting performance by Maroon 5. XMC also produced a television show on CTV which aired to national audiences on November 9th 2008.

XMC is proud to have been selected to provide sales services for Capital Sports Properties Inc. in connection with the sale of the hospitality, rinkboard advertising and sponsorship relating to the 2009 IIHF World Junior Championships in Ottawa.

After a successful partnership in 2008 with the Pengrowth Music Series, XMC and it’s CEO Peri Luel have been retained to oversee all commercial initiatives at the RCGA. In addition to his role as CEO at XMC, Peri will provide leadership as a senior team member of the RCGA Executive to redefine the RCGA's commercial structure and strategy.

“Peri brings with him a wealth of expertise in the sports and entertainment industry and will be a valuable addition to our senior management team in driving our strategic commercial and business development efforts moving forward.” Said Scott Simmons, Executive Director at the RCGA.

Luel has been responsible for many golf related initiatives over the past two decades including managing all of the RCGA’s sales activities from 1991-1996.  He was also responsible for the creation of the Canadian Skin’s Game while formerly employed by IMG Canada. 
 
XMC and Luel assume their role effective November 10, 2008.

XMC Sports and Entertainment is excited to produce the closing gala for Fashion Week. LG Fashion Fusion will be held on October 25th at Nathan Phillips Square and will showcase the perfect mix of fashion, music and technology. Maroon 5 headlines the talent lineup for this high profile event.

After months of detailed negotiations, XMC is pleased to report that three high profile corporations have signed on as multi-year sponsors of Downsview Park. Labatt Breweries of Canada has secured the beer rights to the Park and its events while Coca-Cola has locked up the soft drink, energy and water categories. Finally, Turtle Island is now the official waste management and recycling partner of Downsview Park.

Despite the rain, XMC managed to produce three concerts right on the course without a hitch following play at the RBC Canadian Open. After the last put dropped each day, over 5,000 people let loose to the tunes of Blue Rodeo, 54-40 and Tom Cochrane. Both RBC and Pengrowth, along with the RCGA, were thrilled with the energy that was injected into such a wonderful golf tournament and it appears that the true festivalization of the RBC Canadian Open has begun.

XMC is now working with the RCGA and RBC to create, develop and implement new and exciting events in and around the RBC Canadian Open. Part of the FedEx Cup, stars of the PGA Tour will compete for $5 million (US) at the RBC Canadian Open, July 21-27 at Glen Abbey Golf Club in Oakville, Ontario. Established in 1904, the tournament is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Bell, and BMW Group Canada. “The RBC Canadian Open has a strong history”, said Peri Luel, CEO of XMC Sports and Entertainment, “and we look forward to playing a role with the RCGA and its corporate partners to raise the profile of the event to even greater levels.”

XMC is honoured to be chosen to work with UNICEF in connection with the second annual Unite Against Aids Benefit Concert to be held in Toronto in November 2008. Hosted by Ben Mulroney and broadcast live on television, the event will showcase top talent from across North America including Sarah McLachlan. XMC’s role is to fuse together corporate partners into the event. “From a strategic philanthropy standpoint, the Unite Against Aids Concert provides an unparalleled turnkey cause marketing opportunity for community oriented companies looking to partner with UNICEF, one of the world’s most respected charitable organizations”, said Steven Lewis, XMC’s President.

LG has engaged the team at XMC to support their efforts to further build their business in Canada and is focused on delivering new initiatives using experiential marketing a key element to achieving their future business plans. Andrew Barrett, VP Marketing, LG Electronics Canada, is a global marketing leader and technology innovator and is responsible for all marketing and communications for consumer electronics, home appliances and mobile communications.

Parc Downsview Park (“PDP”) comprises two hundred and thirty-one hectares of land in the northwest portion of the City of Toronto. More than one hundred and twenty hectares of the land is dedicated to parkland and will facilitate varied recreational uses, and educational and cultural opportunities including the 42,000 square foot Hoop Dome, a 7,500 square foot Skate Park and numerous concerts. XMC’s Branded Communities Division has been retained to act as the exclusive agency providing strategic corporate partner and sponsorship advice to the organization. “We have valued buildings, arenas and events, and have examined closely the latest trends in the “Branded Cities” concept in the U.S. including Xanadu and Westgate City, and are thrilled to bring our expertise to Downsview Park and its impressive 572 acres,” said Steven Lewis, President of XMC. See the press release for more information.

Air Canada Centre, November 15th 2007: XMC created, managed and produced this highly anticipated and successful event for Research In Motion. The event was designed to reward and entertain RIM’s loyal staff, family and business partners. Few things generate the frenetic excitement of a rock concert, and RIM staffers were treated to an amazing line up of The Tragically Hip followed by a whopping 2 ½ hour set from Van Halen.

XMC enters exclusive partnership with Dizzle productions to enhance this exciting snow board property. XMC’s role is one of corporate relationship development. XMC’s knowledge and expertise in this area blends well with Shakedown, one of Quebec’s most successful winter sports properties. By delivering additional partnerships and new activation strategies, it is expected that Shakedown will draw close to 30,000 attendees and an increased television audience.

Visit www.shakedown.ca for more information or contact XMC for sponsorship details at info@brandedxmc.com.

Effective immediately, XMC will be responsible for the sourcing and development of new and exciting integrated corporate relationships that lead to an increase in participation and awareness of the game of basketball in Canada. Fuelled by an aggressive strategic plan, XMC will be actively working with prospective partners who wish to further their business objectives through a connection to the great game of basketball. | www.basketball.ca

XMC pens exclusive representation of Dow Events in Canada. For 13 years, Dow Events has run and operated a premium event management firm in the US, with emphasis on world class sport event hospitality. XMC now has the exclusive ability to extend access to events like The Masters, Super Bowl, the Olympic Games and The Kentucky Derby to Canadian corporate partners wishing to deliver “best in class” corporate hospitality via Dow Events and their team. For pricing and options, contact us at info@brandedxmc.com or call Drew at 416-703-3589 x229.

Lead by Tracey Luel, XMC Women’s Group focuses on the development of premium sport and entertainment experiences for women. Following the model of XMC corporate, the Women’s Group:

• Markets existing properties to corporations and participants mainly in the areas of golf and Dragon Boat
• Consults with corporations/brands on custom sport and entertainment property development
• Engages in sponsorship brokerage relationships; all where women are the demographic focus.

The 13th annual GWN Dragon Boat Challenge was again a huge success this year on Toronto’s Waterfront. Held over the September 8/9th weekend at Marilyn Bell Park, located just West of Ontario Place, almost 20,000 participants, spectators, family and friends enjoyed the spirit and experience of a world class Dragon Boat competition and festival. Joining us this year were several new sponsors who made their debut at the event, which saw new and successful initiatives like the Miller Genuine Draft smooth finish zone, Tabi Breast Cancer Survivor Village and CROCS Cool Out Zone. “Toronto’s GWN Dragon Boat Challenge is a footprint for success for XMC. We’re working on a North American Tour that will revolutionize Dragon Boat Racing and deliver a premium experience to participants and sponsors alike,” said Steven Lewis of XMC.

TORONTO, June 21, 2007 (PRIME NEWSWIRE) -- Get Tickets E-Solutions Canada Inc., a wholly owned subsidiary of Impact E-Solutions Corp. (www.impactesolutions.com) (Pink Sheets:IESO) is pleased to announce the completion of an integrated strategic alliance with Toronto-based XMC Sports and Entertainment (www.brandedxmc.com).

XMC has a wealth of sport and entertainment experience and contacts. A few of the company's current clients: Tennis Canada's Rogers Cup tournaments and the Canadian National Sportsman Shows. XMC is also the exclusive third party representative for the 2007 Grey Cup Organizing Committee.

Under the terms of the agreement, XMC will provide business development expertise and day to day sales representation to the Get Tickets offering. "With decades of sport and entertainment experience among the XMC principles and sales staff, we are proud and excited to bring such a capable and strategically aligned group into the Impact/Get Tickets family," said Michael Smith CEO of Impact E-Solutions Corporation. "XMC has partnered with the types of blue chip clients we aim to provide services to on a global basis," Smith concluded.

Peri Luel, CEO, XMC stated," Get Tickets represents the way in which the world of live events and event ticketing is rapidly evolving. The offering presents a tremendous opportunity to create efficiencies, add value and deliver new revenue streams to our current portfolio of clients and the impetus for the development of new relationships."

About Get Tickets E-Solutions Canada Inc. (www.gettickets.ca)

XMC negotiates on behalf of the “Canadian National Sportsmen’s Shows” with Lucas Oil Products Canada to join the 2007 OFSC Go Snowmobiling Show as the official Motor Oil and Lubricants partner.

(Toronto, ON) Canada Basketball has reached a formal agreement with XMC, whereby XMC will represent CB in all key aspects of Business Development including sponsorship, events, media and new media, effective June 1, 2007.

“We are excited to help bring Canada Basketball and its many accomplishments to the attention of Corporate Canada”, said Peri Luel, CEO, XMC Sports & Entertainment.  “The consistent growth of the sport and international success of Canada’s basketball teams over the last decade provides an exceptional platform for marketers to activate and build relationships with the over 1,000,000 children, teens and adults that comprise the Canadian basketball community.”  

XMC welcomes Pizza Pizza as the Official Pizza of the 2007 GWN Dragon Boat Challenge, to be held September 8 and 9th at Toronto’s Marilyn Bell Park. This crown jewel of Dragon Boat events attracts 200 top crews from across Canada and the US, 5000 participants and thousands of spectators.

XMC announces an “Official Beer” relationship with the Miller Brewing Company and the 2007 GWN Dragon Boat Challenge to be held in Toronto on September 8th and 9th 2007. Working in partnership with GWN, Miller will develop “The MGD Zone” – a significant site footprint with exclusive pouring rights to be utilized as the licensed area at the event.

XMC proudly announces a new partnership for the 2007 GWN Dragon Boat Challenge. The Heller Group will be the “Official Legal Recruitment” firm at this exciting event scheduled in Toronto on September 8th and 9th at Marilyn Bell Park. 5000+ participants and spectators will celebrate the fastest growing water sport in the world!

XMC is pleased to welcome the World Fishing Network (WFN) as the official television network of the 2007 Calgary and Edmonton Boat & Sportsmen’s Shows.  WFN is a specialty digital network providing North American viewers with a one-stop shop for the very best fishing programming.  WFN is currently available on Rogers Cable and Bell ExpressVu with an official Spring 2007 launch pending for both Shaw Cable and Star Choice.

XMC Sports and Entertainment has entered into an exclusive third party sales representation agreement with The Grey Cup Toronto 2007 Organizing Committee.  XMC, in partnership with the Committee, will be responsible for sponsorship sales related to the "Taking it Over-The-Top" Grey Cup Festival and corporate hospitality sales related to the 2007 Grey Cup game. | www.brandedxmc.com/greycup2007

The Tennis Canada team is responsible for all national and international competitions in Canada, including junior, senior and wheelchair championships. It also organizes the Rogers Cup tournaments, an ATP Masters Series event and a Sony Ericsson WTA Tier I competition.  XMC is proud to be part of the Tennis Canada Sales Team.