Case Study
Power of Connection 2026
To celebrate Campari Group’s global leadership visit to Canada, XMC designed and executed a premium multi-day experience that showcased the strength of the Canadian business while bringing Campari Canada’s signature hospitality to life. From executive meetings and elevated dining to strategic networking and team engagement, every touchpoint reflected Campari’s premium positioning.
MISSION
Deliver a seamless executive experience that inspired global leadership, celebrated Canadian success, and demonstrated XMC's ability to produce premium hospitality experiences.
The program needed to balance business objectives with memorable brand moments while flawlessly managing multiple venues, stakeholders, and VIP guests.
DELIVERY
XMC delivered a premium multi-day hospitality program for Campari's global executive leadership.
The experience began with an exclusive welcome reception at Flora Lounge inside 1 Hotel Toronto, followed by a curated dinner at key on-premise partner Earls.
Day two featured executive business meetings, a beautifully catered lunch in the 1 Hotel ballroom, and an interactive Power of Connection summit that brought together the entire Campari Canada team.
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Experiential, Corporate Hospitality, Employee Engagement, Project Management
RESULTS
XMC successfully delivered a premium executive program that showcased both Campari's portfolio and the strength of its Canadian business.
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Across multiple venues and experiences, the program provided a seamless guest journey for international executives while maintaining the highest standard of hospitality and production.
The flagship Power of Connection Summit welcomed more than 120 attendees and combined executive presentations, immersive brand storytelling, and networking into a single elevated experience.
Throughout the two-day program, guests participated in curated dining experiences, retail visits, and signature moments that reinforced Campari's premium positioning.
Every event was delivered on schedule with complex logistics, transportation, AV, guest services, and production managed by XMC.
The result was a polished executive experience that strengthened internal relationships, celebrated Canadian achievements, and demonstrated XMC's ability to execute sophisticated corporate hospitality programs for global brands.
