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BMO - XMC Case Study

ANALYTICS


CHALLENGE

As a major investor in sponsorship across North America, BMO’s efforts to evaluate partnerships required consistency and a broader view to overall portfolio performance.


SOLUTION

XMC deployed its proprietary Scorecard measurement system and further customized the model to incorporate third party research and revenue generation data.




RESULTS


Assessment of over $100M in sponsorship investments

Streamlined partnership portfolio

Data-backed investment, divestment and activation planning








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