Company: XMC Sponsorship & Experiential Marketing Agency
Title: Account Manager
Direct Reports: (1) Senior Account Coordinator & (1) Account Coordinator
Type: Full Time
Location: Toronto
COMPANY SUMMARY
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 35 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics.
With a head office in Toronto, over 50 full-time employees and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (digital, emerging technology, branded content), REVXM Promotions (branded products) and Sponsorship Canada (sponsorship valuation and sales). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™, digital content and field marketing methodology and processes we’ve trademarked and employ. XMC is Canada’s official Sponsorship and Experiential Marketing™ Agency.
JOB SUMMARY
This XMC team is responsible for planning and executing brand-led campaigns and events for our
largest client across multiple brands and banners. We work closely with our clients to plan
alongside their various Integrated Marketing Communications (IMC) and inter-agency teams.
We take pride in providing a seamless elevated experience from ideation to execution for each
campaign with the highest level of professionalism. We specialize in executing end-to-end
seamless experiences each time, and ensuring five-star full-service is achieved.
The ideal Account Manager has a passion for bringing new ideas to life! They are a team player
with a “hands on” approach. They are comfortable working both independently and within a team
environment and are committed to growing and mentoring direct reports. They are a dynamic
thinker with a positive approach to thought leadership. They build relationships with clients and
deliver consistent results that meet or exceed client expectations.
This role includes the planning, execution and measurement of programs and projects within the
parameters of the overall client brand strategy for our largest client account. The Account
Manager will assist in proposal development and budget creation across brand-led
campaigns/projects, and experiential activations (including travel nationally) in collaboration with
clients, colleagues, and other agency teams.
They will manage program timelines and deliver flawless brand experiences from start to finish,
effectively delegating tasks to (Senior) Account Coordinator(s). As the point of contact for day-to-
day client operations, they will be responsible for providing program updates both internally and to
client and will work alongside Senior Management to grow the business and provide proactive
solutions to client challenges.
KEY RESPONSIBILITIES
Overall
Executional lead on all client programs, ensuring on-time and on-budget delivery. Contributing to planning, project management, execution, and reporting. This may include some resource planning and delegation to (Senior) Account Coordinators and other team members.
Vendor Lead
Responsible for leading communication with vendors.
Provides consistent communication with vendors to ensure activation details are shared and expectations/deliverables are made clear.
Ownership of vendor payment, ensuring invoices are submitted and paid on-time.
Project Management
Owner of project timelines, ensuring all key stakeholders (internal and external) are held accountable to deadlines for production, execution, and reporting.
Client Communication
Client relationship building, and client and stakeholder management including anticipating and managing potential challenges on specific projects. Ensuring ongoing and trusted two-way communications with clients. Ownership of client satisfaction.
Client Strategy
Contribute to client strategy including providing innovative ideas, exploring new opportunities for client success, and continuous improvement. Provides regular and timely communication with account team for overall client account coordination and success.
Budget Building, Tracking and Reconciliation
Building, tracking and reconciliation of all program budgets.
XMC Morale
Contributes to sharing ideas, enabling the success of others, and possessing a positive attitude on a day-to-day basis. Having an impact on the overall effectiveness of the business.
REQUIRED SKILLS/EXPERIENCE
Related post-secondary degree, college diploma, or equivalent industry experience ideally in Business or Marketing
Minimum 3-4 years of marketing experience (agency and/or experiential marketing or event setting preferred)
Experience managing a direct report
Bilingual (French/English) an asset
Experienced Manager of client projects and events
Ability to effectively develop and communicate ideas to client and internal senior team
Ability to establish and grow trusted relationships
Team player with a positive attitude
Exudes calmness under pressure
Knowledge of Microsoft Office programs
Experience within the sports industry an asset
We thank all those who submit applications; however only those candidates selected for an interview will be contacted. XMC is proud to be an equal opportunity employer (EOE). XMC is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Resumes to be submitted in confidence to Laura McLennan: laura.mclennan@xmc.ca
Stay up to date on job opportunities on Instagram: @xmcmarketing
About XMC: Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $1.8B in deals negotiated, activated and/or evaluated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.
