Title: Associate Brand Manager/6 month contract
Reports to: Brand Manager and/or Senior Brand Manager
Location: Toronto, Ontario, Canada
CLIENT BACKGROUND
A leading global player in the luxury spirits industry with a portfolio of over 50 premium and super
premium brands. Through innovation, development and acquisitions, our client continues to create a
story with consumers by capturing the spirit of “toasting life together”.
It starts by setting the bar high and developing brands through the inspiration and creativity of our
people. Not only do our brands create a captivating, unique experience but so do the people behind the
brands. This is a company where leaders are created, and our people and brands are our passion.
ABOUT THE ROLE
As an Associate Brand Manager (ABM), you will have a great opportunity to support the development
and execution of annual brand plans by collaborating with a dynamic, cross-functional team. This role
provides a unique opportunity to support and influence one or more brands to include agency partner
management, social, creative, PR, sales, events, marketing analytics and product supply chain. The ideal
candidate is someone who is passionate about the latest industry trends and has the ability to build
compelling stories in a fast-paced environment that embraces change together.
RESPONSIBILITIES
Brand Execution:
Support the development and execution of brand plans with the preparation of brand presentations,
analysis, reports and business reviews. Enable the creative process by collaborating with the brand
team and agency partners to ensure brilliant execution across tactics, that ladder up to a clear
positioning and creative idea. Develop and manage the execution of marketing activities across relevant
touch points, proposing adjustments to plans where appropriate, and ensuring measurement and
evaluation processes are put in place early that reflect the objectives of each tactic.
Relationship Management:
Provide ongoing communication and act as a brand champion with the team to ensure alignment and
execution on key initiatives while building collaborative and productive relationships. Develop strong
relationships with Finance, Supply, Sales and Customer Channel Marketing teams to enhance the overall
brand experience for consumers. Work closely with a variety of cross functional team members,
oversee meetings, agendas and coordinate brand activation activities.
Financial Analytical Support:
Manage the analysis and interpretation of brand performance to make key recommendations on brand
activities, using sales and consumer data. Assist in the development and management of A&P marketing budgets ensuring efficiencies in the annual plan. Support the monthly invoicing process by working closely with the accounting team and vendors as needed.
KEY RELATIONSHIPS
Internal:
Global Marketing Teams
Category and Channel Marketing Teams
Finance Managers
Field Sales Teams
Supply and Innovation Teams
Brand Ambassadors
External:
Agency Partners
REQUIREMENTS
2+ years in brand management with CPG experience, spirits background preferred
Passion for spirits industry and for marketing overall
MBA preferred; BA/BS required
Team player who thrives in a collaborative and fast paced environment
Excellent communication skills and ability to effectivity present with confidence
Creative thinker who can champion the brand and bring it to life
Strong analytical skills, problem solving and financial/business understanding
Experience collaborating with creative agency partners
Strong understanding of consumer insights and judgment
Excellent organizational and project management skills
Thrives in an environment that is fast paced and able to adapt to changing situations
Highly proficient in PowerPoint, Word, Excel, Data Analysis
SKILLS
Functional:
Strong interpersonal, communication and presentation skills
Ability to influence and align people across departments/agencies to achieve extraordinary
results
Strong analytical skills with the ability to spot trends and identify issues and offer solid
actions/solutions
Attention to detail and strong ability with numbers
Creative problem solver
Technical:
Proficient in Word, Excel and PowerPoint
Managerial:
Priority
Execution and Foresight: The ability to deliver results, overcome difficulties, anticipate the future
of the business/work and drive change
Teamwork: The ability to work with others across all boundaries to reach common objectives and
extraordinary results.
Consumer Focus: The ability to put oneself in the consumer/client’s shoes, understand their
current needs and anticipate the needs of the futureInnovative Problem Solving: The ability to find, implement and disseminate a culture of
innovative solutions.
Secondary
Leadership: The ability to envision, inspire, energize and lead the organization to extraordinary
results.
Technical Excellence: Mastery of a body of knowledge, coupled with the ability to apply, transfer
and disseminate excellence across the organization.Business Judgment: The ability to take effective decisions balancing market, products, financial
and organizational issues.
People Development: The ability to attract, retain and develop high performing talent.
Other:
Ability to travel up to 25% of per year.
Qualified candidates kindly submit your resume and cover letter to hr@xmc.ca.
About XMC: Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $1.7B in deals negotiated, activated and/or evaluated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.
