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XMC Promotes Rishi Gupta to Associate Vice President

Toronto / Jan. 18, 2022

XMC, Canada’s leading independent Sponsorship and Experiential Marketing™ agency, today announced the promotion of Rishi Gupta to Associate Vice President effective immediately.


“Since joining XMC, Rishi has been a tremendous asset to our agency. His ability to lead the development and execution of top-tier experiential marketing™ campaigns sets a high standard for success,” said Mike Samardzic, XMC Partner. “But it’s his ability to foster client relationships and inspire creative solutions that have brought him to this new role.”

Rishi has been in the sponsorship and experiential space since 2006, effectively leading agency and client programing in the financial, automotive, technology, CPG, beverage, and sport categories. His exposure to the largest North American sport and entertainment properties has also helped Rishi forge trusted relationships which he has leveraged at XMC while managing a growing portfolio of blue-chip clients.


“Considering what has taken place since 2020, I’m incredibly proud to work alongside a motivated and dedicated group that has stayed focused, supported our team and continued to see growth,” said Gupta. “I’m confident in the team and culture at XMC, and I’m excited to take on this new role to further support our agency’s vision.”

About the XMC Group of Companies

Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 40 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions. With a head office in Toronto, 50+ full-time employees and a roster of 2,500 part time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (content creation) and Sponsorship Canada (sponsorship valuation and sales).

Media Inquiries: Steven Lewis | Steven@xmc.ca | 416 703 3589 ext. 224 | www.xmc.ca

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