Case Study
TikTok x OREO x BTS – Product Launch
To celebrate the launch of the limited-edition BTS x OREO collaboration, XMC partnered with TikTok and OREO to design an exclusive launch event that blended immersive brand storytelling with highly shareable moments. Created for influencers, media, and key partners, the experience transformed a product launch into a cultural moment that extended far beyond the venue through social content and earned media.
MISSION
Develop an unforgettable launch event that generated excitement around the BTS x OREO collaboration while maximizing creator content, media attention, and cultural relevance. The experience needed to authentically connect guests with both brands while positioning TikTok as the platform where creators discovered, shared, and amplified the collaboration.
DELIVERY
XMC led the end-to-end strategy, creative development, event production, guest management, influencer programming, and on-site execution of the invite-only experience. Guests explored interactive brand activations, custom OREO-inspired culinary moments, premium hospitality, live entertainment, and content-first installations that encouraged authentic social sharing while seamlessly integrating TikTok and OREO throughout the consumer journey.
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Experiential Marketing · XSS · Project Management
RESULTS
The campaign exceeded every major KPI, demonstrating the power of live experiences to generate both meaningful in-person engagement and measurable digital impact. The invite-only experience welcomed 177 guests, exceeding the attendance target of 150 and bringing together creators, media, partners, and industry leaders for an unforgettable brand moment.
Throughout the evening, attendees generated 332 pieces of influencer content, resulting in more than 7.48 million social impressions - nearly double the campaign target of 4 million. The event also earned 150 pieces of media coverage, generating an impressive 61.49 million earned media impressions, dramatically surpassing the original goal of 2 million.
By combining immersive experiential design with creator-first programming, XMC transformed a one-night launch into a highly shareable cultural event that continued to reach audiences long after guests left the venue. The campaign successfully strengthened awareness of the BTS x OREO collaboration while demonstrating how thoughtfully designed live experiences can fuel authentic content creation, earned media, and measurable business impact.
