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DO YOU WANT TO BECOME A

COORS CAMPUS AMBASSADOR?

About the Role

You’re the Socially Connected Planner & Buzz Builder. 

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XMC and Coors have come together to build an exclusive roster of Coors Campus Ambassadors to represent Coors & their subsidiary brands in a hyper-localized program that embeds Coors authentically into campus culture.  

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The Coors Campus Program will embed the Coors Family into university student life at five key Canadian university towns, driving brand love, awareness, and sales. We’ll activate during peak moments like Welcome Week and Homecoming, while also tapping into unique campus events to keep the brand front and center year-round.  

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Through an "always-on" strategy, our Coors Campus Ambassadors will bring the Coors Family to life on campus, in local hotspots, and at on-premise accounts, creating buzz with events, surprise-and-delight moments, and everyday brand integration. Coors Campus Ambassadors won’t just represent Coors they’ll live it, making the brand a celebrated part of the university student experience and building lasting loyalty. 

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What You'll Do 

  1. Experience Creation 

  2. Relationship Building  

  3. Storytelling & Content Development 

  4. Performance Tracking 

You're a Great Fit If...

  • Socially Connected & Culturally Respected 

  • Event Instigator with Brand Passion 

  • Business-Minded & Reliable 

  • Enrolled at the main campus of the selected post-secondary schools 

Qualifications

  • Must be in 2nd or 3rd year 

  • Must be attending university in Guelph, Ottawa, London, Kingston, or Waterloo 

  • Must be legal drinking age (19+) and enjoy responsibly  

  • Valid Smart Serve Certification  

  • Prior experience in event management, sales and previously held a campus ambassador role preferred  

  • Willing to commit to the role for 2–3 years  

  • Social media presence of 1,000+ IG followers (with 74%+ over age 19)

  • Access to a vehicle is a bonus  

  • Must pass a background and vulnerable sector check 

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Join the Team

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About XMC 

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Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fueled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 50+ full time employees and roster of 2,500 part time employees across the country.

ABOUT XMC

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