DO YOU WANT TO BECOME A
COORS CAMPUS AMBASSADOR?
About the Role
You’re the Socially Connected Planner & Buzz Builder.
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XMC and Coors have come together to build an exclusive roster of Coors Campus Ambassadors to represent Coors & their subsidiary brands in a hyper-localized program that embeds Coors authentically into campus culture.
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The Coors Campus Program will embed the Coors Family into university student life at five key Canadian university towns, driving brand love, awareness, and sales. We’ll activate during peak moments like Welcome Week and Homecoming, while also tapping into unique campus events to keep the brand front and center year-round.
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Through an "always-on" strategy, our Coors Campus Ambassadors will bring the Coors Family to life on campus, in local hotspots, and at on-premise accounts, creating buzz with events, surprise-and-delight moments, and everyday brand integration. Coors Campus Ambassadors won’t just represent Coors they’ll live it, making the brand a celebrated part of the university student experience and building lasting loyalty.
What You'll Do
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Experience Creation
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Relationship Building
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Storytelling & Content Development
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Performance Tracking
You're a Great Fit If...
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Socially Connected & Culturally Respected
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Event Instigator with Brand Passion
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Business-Minded & Reliable
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Enrolled at the main campus of the selected post-secondary schools
Qualifications
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Must be in 2nd or 3rd year
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Must be attending university in Guelph, Ottawa, London, Kingston, or Waterloo
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Must be legal drinking age (19+) and enjoy responsibly
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Valid Smart Serve Certification
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Prior experience in event management, sales and previously held a campus ambassador role preferred
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Willing to commit to the role for 2–3 years
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Social media presence of 1,000+ IG followers (with 74%+ over age 19)
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Access to a vehicle is a bonus
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Must pass a background and vulnerable sector check
