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OUR WORK

For 20 years, XMC has been Canada’s leading Sponsorship and Experiential Marketing™ agency. 

By tapping into a shared passion for sport, music, culture, and cause, XMC connects with consumers, drives deep engagement, and inspires action, delivered through these key services: 

OUR WORK

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EXPERIENTIAL MARKETING™

Flawless execution is essential, and our team brings ideas to life with precision. From planning and production to load-in and tear-down, every detail is handled with excellence.

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STAFFING SOLUTIONS 

Our in-house agency, XMC Staffing Solutions, delivers scalable staffing across North America. Backed by 4,000 trained Brand Ambassadors, 15 languages, and a 30,000-strong campus network, we activate with precision.

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EMPLOYEE ENGAGEMENT

We design employee experiences that strengthen culture and connection. Through events, recognition, and ambassador programs, we inspire pride and lasting engagement. 

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CORPORATE HOSPITALITY 

We create corporate hospitality experiences that feel anything but corporate. From VIP moments to large-scale programs, we manage every detail to deliver meaningful, high-impact experience

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PARTNERSHIP STRATEGY & EVALUATION (XMC+) 

XMC+ is our cutting-edge measurement and evaluation platform, built to demonstrate the true value and impact of sponsorship and experiential marketing campaigns.

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DIGITAL STRATEGY & CAMPAIGNS

We combine strategy and digital precision to build campaigns that connect and convert. From full-funnel media to scroll-stopping creative and influencer integration, we deliver results across platforms with smart targeting, real-time optimization, and actionable insights.

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PROJECT MANAGEMENT 

We lead Integrated Agency Teams with clarity and collaboration, aligning partners and managing every detail from kickoff to post-mortem. From planning to execution, we deliver seamless experiences on time and on budget. 

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ATHLETE MANAGEMENT

We connect brands with athletes and manage every step. From sourcing and negotiation to content and execution, we ensure seamless partnerships that perform.

HAVE A PROJECT?

Let's make good things happen.

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49 Bathurst Street
Suite 101
Toronto, Ontario
M5V 2P2
Tel: 416 703-3589

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