Experiential Marketing Strategy & Execution

Flawless execution is a must, and our experts bring vision to life in a remarkable fashion. From workback schedules, checklists, production, load-in, tear-down, and everything in between, we execute with precision and excellence.

Partnership Strategy & Evaluation (XMC+)

XMC+ is our cutting-edge measurement and evaluation platform, built to demonstrate the true value and impact of sponsorship and experiential marketing campaigns.

Staffing Solutions

We have the capability to hire, train, and deploy staff both regionally and nationally through our in-house agency, XMC Staffing Solutions (XSS). With 3,500 trained Brand Ambassadors speaking 15 languages, we activate in remote markets across North America. Our team is supported by a network of 30,000 campus-connected candidates and a vetted network of experienced team leads.

Digital Strategy & Campaigns

We blend strategic thinking with digital precision to build campaigns that connect and convert. From full funnel media strategy to thumb-stopping creative and influencer integration, our digital team drives results across every platform. We tailor each campaign to align with your business goals, utilizing intelligent segmentation, real-time optimization, and actionable insights to ensure your message reaches the right audience at the right time in the most effective way.

Corporate Hospitality

We design corporate hospitality experiences that feel anything but corporate. From intimate VIP moments to large-scale hosting programs, we handle every detail, from guest management and logistics to gifting and on-site execution, to ensure your stakeholders feel truly valued. Whether at marquee sporting events, concerts, or custom environments, we turn access into impact and relationships into results.

Athlete Management

We connect brands with athletes and manage every step of the journey. From talent sourcing and contract negotiation to content creation and campaign execution, we ensure seamless collaboration between brand and athlete. Whether it’s a one-off appearance or a long-term ambassador’s partnership, we handle the details so both sides can focus on performance.

Employee Engagement

We create employee experiences that build culture from the inside out. From bespoke internal events to recognition programs and brand ambassador initiatives, we help organizations energize their teams and strengthen workplace connections. Whether in-person, virtual, or hybrid, our engagement programs are designed to inspire pride, boost morale, and turn employees into true brand advocates.

Project Management

We lead Integrated Agency Teams (IATs) with confidence and collaboration, aligning partners, managing timelines, and ensuring seamless communication from kickoff to post-mortem. From detailed workback schedules and production logistics to on-site execution and teardown, we handle every moving part with precision. Our experts anticipate challenges, streamline workflows, and bring brand experiences to life on time, on budget, and beyond expectations.