We're Hiring - Senior Coordinator, Partnership Evaluation

Title: Senior Coordinator, Partnership Evaluation

Company: XMC Sponsorship & Experiential Marketing Agency

Team: Partnership Strategy & Evaluation

Type: Full Time

Salary Range: $62,500 - $67,500

Location: Toronto/GTA - Hybrid Role (Minimum 3 days/week in office)

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COMPANY OVERVIEW

XMC is an award winning Canadian based marketing agency that believes Experience is Everything. This belief informs our strategic approach for creating organic moments and delivering consumer engagements that capture interest and drive memorable campaigns.  Our data first thinking allows us to integrate the consumer experience through multiple channels including Sponsorship, Experiential Marketing™, and media that deliver beyond expectations for brands.  

ROLE OVERVIEW

We’re seeking a Senior Coordinator, Partnership Evaluation, with strong analytical expertise and a strategic mindset to lead the evaluation and optimization of partnership marketing initiatives.

The Senior Coordinator, Partnership Evaluation will be instrumental in managing both client and data-provider relationships, uncovering and reporting powerful performance metrics and developing key insights that help our clients optimize their partnership marketing initiatives.

CORE RESPONSIBILITIES

Data Analysis & Measurement:

• Support quantitative and qualitative analysis of partnership and sponsorship performance

• Develop and maintain analytical models to assess ROI, audience impact, and media values

• Apply statistical techniques to evaluate campaign effectiveness and identify optimization opportunities

Reporting & Insights:

• Build comprehensive performance reports and dashboards to communicate key findings to clients and internal stakeholders

• Translate complex datasets into clear, compelling visualizations and insights that inform sales and marketing strategy

• Present data-backed recommendations that enhance partnership value and client decision-making

Strategic Evaluation:

• Assess sponsorship proposals, sales materials, and partnership assets through an analytical lens to ensure alignment with client objectives and market benchmarks

• Provide evidence-based recommendations for strategy development

Client & Stakeholder Collaboration:

• Serve as a trusted advisor to clients, communicating findings, performance trends, and strategic implications in a clear, impactful way.

• Collaborate cross-functionally with strategy, creative, and insights teams to integrate analytical learnings into broader marketing plans.

Innovation & Process Improvement:

• Continuously refine data collection, reporting, and analysis methodologies to improve accuracy and efficiency.

• Stay current with emerging analytics tools, sponsorship valuation models, and measurement frameworks to improve XMC’s output to clients

QUALIFICATIONS

• 3+ years of experience in data analytics, partnership evaluation, or sponsorship marketing measurement and reporting

• Very strong quantitative and statistical mindset, with confidence in turning complex data into clear and impactful insights for clients

• Proficiency in Excel or similar data-processing tools

• Deep understanding of marketing and sponsorship metrics (e.g., media value, ROI modeling, audience reach and engagement).

• Proven ability to interpret complex data and communicate insights clearly to both technical and non-technical audiences.

• Exceptional presentation, storytelling, and communication skills.

• Meticulous attention to detail, with the ability to manage multiple analyses and deliverables simultaneously.

XMC's VALUES

• X-Factor Excellence: We aspire to work with people who treat others with empathy and respect, champion positive candor, and foster resilience to bounce back from challenges with a positive mindset.   

• Trust & Credibility: We take ownership of our actions, pursue excellence through high standards, and build trust by establishing a foundation of reliability and credibility. 

• Culture Creators: We approach challenges fearlessly through a “can-do” approach that earns us the respect of clients. We instill confidence through exemplary leadership, celebrate achievements as a united team and nurture an environment that promotes continuous development for sustained growth.  

• Harmonious Collaborators: Seamless collaboration allows our teams to achieve our shared goals, encourage curiosity, and foster an open exchange of ideas and perspectives that drive innovation and client success.  

We thank all those who submit applications; however only those candidates selected for an interview will be contacted. XMC is proud to be an equal opportunity employer (EOE). XMC is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

• Resumes to be submitted in confidence to Jeremy Onyski: jeremy@xmc.ca

• Stay up to date on job opportunities on Instagram: @xmcmarketing

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About XMC: Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $2.1B in deals negotiated, activated and/or evaluated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.