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WHAT WE DO

We thoughtfully create sponsorship strategies and XM solutions that deliver results.

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By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires consumer action. 

Strategy

01

Strategy

We connect insights to strategy, delivering best-in-class sponsorship marketing programs. More importantly, we collaborate with our clients as trusted partners, inspiring confidence each step of the way.

02

Execution

Flawless execution is a must, and our experts bring vision to life in remarkable fashion. From workback schedules, checklists, production, load in, tear down and everything in between, we execute with precision and with excellence.

Execution
Analytics

03

Analytics

We believe sponsorship marketing should be a revenue-driver, not a cost-centre.
 

Using our proprietary measurement platform, we have successfully measured $600M worth of sponsorship and XM assets. We work in an agile fashion, with continuous measurement allowing us to optimize programs as they run and ensure delivery against KPIs.

STAFFING

04

Staffing

We have the capability to hire, train and deploy staff, both regionally and nationally via our in-house agency, XMC Staffing Solutions. XSS has hired and trained over 2,400 brand ambassadors and has a vast network of hand-picked team leads. Thanks to our expert recruiters and trainers, we are in-field an average of 350/days per year and execute tens of thousands of hours annually.

 

Come work with us! If you are interested in joining our ever-growing team of sponsorship and experiential marketing™ professionals, please check out our open positions.

PROMOS

05

Promo

XMC Promotions is dedicated to providing branded products for clients across the country. Our in-house solution offers high-quality merchandise including apparel, giveaways, event assets, unique gifting options and more. The XMC Promo team has developed deep relationships locally and abroad to service all our clients' needs, fulfilling hundreds of orders every year.

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About XMC 

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Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fueled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 50+ full time employees and roster of 2,500 part time employees across the country.

ABOUT XMC

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