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For 18 years, XMC has been Canada’s leading Sponsorship and Experiential Marketing™ agency. 

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That’s why we’ve been able to collaborate with both blue chip and challenger brands across a wide range of industries to create successful marketing programs.

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Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action.  With over $2.1B in deals negotiated, activated and/or valuated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.

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