Case Study
Campari Group
Power of Connection 2026
Campari Group’s global leadership visit to Canada called for a program that balanced business priorities with the hospitality of its brands. XMC delivered a two-day Toronto experience connecting executive meetings, dining and team engagement with a showcase of the Canadian business.
MISSION
Deliver a seamless executive experience that inspired global leadership, celebrated Canadian success, and demonstrated XMC's ability to produce premium hospitality experiences.
The program needed to balance business objectives with memorable brand moments while flawlessly managing multiple venues, stakeholders, and VIP guests.
DELIVERY
XMC managed the program across venues, stakeholders and guest touchpoints.
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Delivered a welcome reception at Flora Lounge and a curated dinner at Earls.
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Coordinated executive meetings, dining, transportation, AV and guest services.
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Produced the Power of Connection summit for the Campari Canada team.
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ADDITIONAL SERVICES DELIVERED
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Experiential Marketing · Corporate Hospitality · Employee Engagement · Project Management
RESULTS
XMC successfully delivered a premium executive program that showcased both Campari's portfolio and the strength of its Canadian business.
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Across multiple venues and experiences, the program provided a seamless guest journey for international executives while maintaining the highest standard of hospitality and production.
The flagship Power of Connection Summit welcomed more than 120 attendees and combined executive presentations, immersive brand storytelling, and networking into a single elevated experience.
Throughout the two-day program, guests participated in curated dining experiences, retail visits, and signature moments that reinforced Campari's premium positioning.
Every event was delivered on schedule with complex logistics, transportation, AV, guest services, and production managed by XMC.
The result was a polished executive experience that strengthened internal relationships, celebrated Canadian achievements, and demonstrated XMC's ability to execute sophisticated corporate hospitality programs for global brands.
