Case Study
TikTok x OREO
BTS x OREO Product Launch
To celebrate the launch of the limited-edition BTS x OREO collaboration, XMC partnered with TikTok and OREO to design an exclusive launch event that blended immersive brand storytelling with highly shareable moments. Created for influencers, media, and key partners, the experience transformed a product launch into a cultural moment that extended far beyond the venue through social content and earned media.
MISSION
Develop an unforgettable launch event that generated excitement around the BTS x OREO collaboration while maximizing creator content, media attention, and cultural relevance. The experience needed to authentically connect guests with both brands while positioning TikTok as the platform where creators discovered, shared, and amplified the collaboration.
DELIVERY
XMC led strategy, creative, production and on-site execution.
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Created interactive brand installations and OREO-inspired culinary moments.
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Managed guests, influencer programming, hospitality and live entertainment.
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Integrated TikTok and OREO throughout a guest journey designed for social sharing.
ADDITIONAL SERVICES DELIVERED
Experiential Marketing · XSS · Project Management
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RESULTS
The launch exceeded the supplied attendance, social-impression and earned-impression targets. Creator participation translated the live experience into a larger content footprint, supported by extensive media coverage.
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177 — Guests, against a target of 150
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332 — Pieces of influencer content
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7.48M — Social impressions, against a target of 4M
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61.49M — Earned media impressions, against a target of 2M
