Case Study

Empire Golf Classic

XMC worked alongside Empire to deliver a premium 36-hole charity golf tournament that brought together more than 400 VIP guests, sponsors, talent, and charity partners for an unforgettable day of purpose-driven engagement. From a VIP breakfast to hospitality, activations, staffing, and entertainment, XMC managed every detail to create a seamless experience while supporting a meaningful cause.

MISSION

Deliver a premium charity golf experience that supported fundraising while giving guests, sponsors and charity partners a well-managed day. The program needed to integrate partner activations, hospitality and food programming without disrupting tournament flow, keeping the charitable purpose visible throughout a polished 36-hole experience.

DELIVERY

XMC led planning and execution across the tournament.

Developed charity activations and coordinated sponsor experiences across more than 30 holes.
Recruited and managed event staff and talent partners.
Produced the VIP breakfast and a multi-vendor Food Alley showcasing Empire banners and supplier brands.

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ADDITIONAL SERVICES DELIVERED

Corporate Hospitality · Experiential Marketing · XSS · Athlete & Talent Management · Employee Engagement · XSS

RESULTS

The tournament raised more than $1.6 million for Empire’s charity partners, exceeding its fundraising goal. XMC supported that outcome through coordinated guest hospitality, partner activations and event delivery across the course.

$1.6M+ — Raised for charity, exceeding the event goal
400+ — VIP guests welcomed
12 — Charity partner activations
80+ — Event staff managed

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