Case Study
FIFA World Cup 26™ Official Hospitality Entertainment Program
On Location engaged XMC to develop and deliver entertainment for the FIFA World Cup 26™ Official Hospitality program in Canada. Across Toronto and Vancouver, XMC brought culturally authentic performances into premium hospitality spaces, celebrating the competing nations and host cities throughout the tournament.
MISSION
Design an entertainment program worthy of the world's largest sporting event by replacing generic event programming with authentic cultural experiences.
Every performance was selected to reflect the competing nations, host city gems, and an upscale hospitality environment, creating meaningful moments that enhanced the guest journey before and after every match.
DELIVERY
XMC built and managed an entertainment program spanning intimate VIP lounges through to high-energy hospitality environments.
-
Sourced, vetted and managed traditional, visual and roaming performers.
-
Tailored programming to the competing nations, host cities and each hospitality setting.
-
Coordinated performer schedules, production requirements and operating standards across both cities.
__________________________________
ADDITIONAL SERVICES DELIVERED
​
Experiential Marketing · XSS · Athlete & Talent Management · Project Management
RESULTS
XMC delivered 200+ performances across 18 hospitality environments during Canada’s 13 match days. The program combined culturally specific entertainment with a coordinated operating framework, enabling programming to adapt across venues and match schedules while maintaining consistent delivery.
​
-
200+ performances — Delivered throughout the Canadian match schedule.
-
18 hospitality environments — Programming tailored to different spaces and guest experiences.
-
13 match days — Six in Toronto and seven in Vancouver, with programming across multiple hospitality environments each day.
HAVE A PROJECT?
Let's make good things happen.
