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Congratulations to Our Sobeys Family on this Incredible Olympic Campaign

  • XMC
  • May 12, 2021
  • 1 min read

Image source: StrategyOnline.ca

Congratulations to our Sobeys family on this incredible Olympic campaign.


We are so proud to have played a role in the strategic development of it and are eager to support in the execution as Sobeys continues to feed the dream of Team Canada this summer.




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Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action.  With over $2.1B in deals negotiated, activated and/or valuated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.

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