top of page

EXPERIENCE IS EVERYTHING. 

Creating powerful connections through sponsorship marketing and experiential activations.

Learn More

WHO WE ARE

20+

Years in Business

50+

Trusted Partners

$2.1B

Deal Value

70M

Audience Reach

At XMC, experience is everything — it’s why we trademarked Experiential Marketing™ from the start. 

 

We’re a proudly independent, award-winning agency founded in 2006. Our team of over 60 full-time employees, backed by a national roster of more than 4,000 part-time staff, delivers bespoke sponsorship and Experiential Marketing programs for over 50 world-class companies. 

 

Lean and agile by design, we collaborate with clients to build integrated marketing campaigns shaped by strategic insight, executed with excellence, and powered by proprietary business tools and AI-fueled analytics. 

 

By tapping into shared passions across sports, music, culture, and causes, we connect with consumers in meaningful ways, inspiring genuine engagement and driving measurable results. 

WHAT WE DO

By tapping into a shared passion for sport, music, culture, and cause, XMC connects with consumers, drives deep engagement, and inspires action, delivered through these key services: 

01

Experiential Marketing Strategy & Execution​

Learn More

02

Partnership Strategy & Evaluation (XMC+)

Learn More

03

Staffing Solutions 

Learn More

04

Digital Strategy & Campaigns 

Learn More

05

Corporate Hospitality 

Learn More

06

Athlete Management 

Learn More

07

Employee Engagement  

Learn More

08

Project Management 

Learn More

WHO WE WORK WITH

Our trusted clients do more than lend us their logos; they share our belief that great work stems from exceptional collaboration. 

XMCxDETROITLIONS_FINALS__AMANDALEECOFFEY-130
Aperol Stampede 6
408e7009-d8fe-4a5c-ad09-ba010f5de590
PenfoldsxAEOM-124

FOLLOW US

HAVE A PROJECT?

Let's make good things happen.

Black XMC Logo

49 Bathurst Street
Suite 101
Toronto, Ontario
M5V 2P2
Tel: 416 703-3589

  • LinkedIn
  • Instagram
  • Facebook
Max 15MB
  • LinkedIn
  • Instagram
  • Facebook
  • LinkedIn
  • Instagram
  • Facebook
bottom of page