
EXPERIENCE IS EVERYTHING.
Creating powerful connections through sponsorship marketing and experiential activations.
WHO WE ARE
20+
Years in Business
50+
Trusted Partners
$2.1B
Deal Value
70M
Audience Reach
At XMC, experience is everything — it’s why we trademarked Experiential Marketing™ from the start.
We’re a proudly independent, award-winning agency founded in 2006. Our team of over 60 full-time employees, backed by a national roster of more than 4,000 part-time staff, delivers bespoke sponsorship and Experiential Marketing programs for over 50 world-class companies.
Lean and agile by design, we collaborate with clients to build integrated marketing campaigns shaped by strategic insight, executed with excellence, and powered by proprietary business tools and AI-fueled analytics.
By tapping into shared passions across sports, music, culture, and causes, we connect with consumers in meaningful ways, inspiring genuine engagement and driving measurable results.
WHAT WE DO
By tapping into a shared passion for sport, music, culture, and cause, XMC connects with consumers, drives deep engagement, and inspires action, delivered through these key services:
01
Experiential Marketing Strategy & Execution
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02
Partnership Strategy & Evaluation (XMC+)
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03
Staffing Solutions
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04
Digital Strategy & Campaigns
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05
Corporate Hospitality
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06
Athlete Management
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07
Employee Engagement
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08
Project Management
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WHO WE WORK WITH
Our trusted clients do more than lend us their logos; they share our belief that great work stems from exceptional collaboration.






























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