XMC Announces Promotion of Caroline Anderson to Associate Vice President
- XMC HR
- 18 hours ago
- 1 min read

TORONTO — XMC, Canada’s official Sponsorship and Experiential Marketing™ agency, today announced the promotion of Caroline Anderson to Associate Vice President, effective January 1, 2026.
Caroline is a leader who consistently demonstrates integrity, thoughtfulness, and a deep commitment to both her colleagues and clients. Caroline’s ability to build and sustain meaningful client relationships, paired with her strategic perspective and steady leadership, has made her a valued member of our team and an integral part of our agency’s success.
“This promotion is incredibly well deserved. Caroline leads with authenticity, empathy, and clarity, and she consistently brings out the best in the people and teams around her. We’re so proud of her growth and excited for what’s ahead.”
- Brittany Lengauer, Partner
Please join us in congratulating Caroline on this well-earned milestone and exciting next chapter.
About XMC
Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 50 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fuelled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 60+ full-time employees and a roster of 3,500 part-time employees across the country.
Media Inquiries: Steven Lewis | Steven@xmc.ca | www.xmc.ca










