XMC Announces Promotion of Andrew Bell to Director
- XMC
- May 2
- 1 min read
Toronto, May 2, 2025 – XMC, Canada’s official Sponsorship and Experiential Marketing™ agency, is thrilled to announce the promotion of Andrew Bell to Director, effective April 28, 2025.
For over five years, “Andrew has been a key architect of our partnership strategy and evaluation efforts,” said Duncan Fraser, Vice President. “His thought leadership and strategic insight have been instrumental in establishing XMC as an industry leader in developing partnership strategies and measuring their impact. We’re incredibly proud of Andrew’s continued contributions to developing XMC+ (our enhanced sponsorship evaluation and measurement service utilizing the latest in AI technology) and the lasting value he brings to the team every day.”
About XMC
Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fueled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 50+ full time employees and roster of 2,500 part time employees across the country.
Media Inquiries: Mike Samardzic | mike@xmc.ca | www.xmc.ca
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