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XMC Celebrates 10-Year Work Anniversary for Shawna Freitas, Director, Experiential Staffing Solution

Toronto, ON – May 4, 2023 - XMC a leading Experiential Marketing™ company, is thrilled to announce the 10-year work anniversary of Director, Shawna Freitas. Shawna has been an integral part of the company's success and growth since she joined the team in 2013 spearheading the launch of XMC’s Staffing Solutions division.

Throughout her tenure, Shawna has demonstrated a remarkable ability to foster a supporting community of resources including Brand Ambassadors, Servers, Promotional Models and Logistics Support, growing our talent database to 40,000, our active staff roster to 2,500, while averaging 320+ activations per year.

"We are incredibly proud to celebrate Shawna's 10-year work anniversary with our company," said Mike Samardzic, Partner, XMC. "I consider myself fortunate to have witnessed Shawna’s decade of accomplishments and her impact on the Experiential Marketing™ category. I’m proud to consider her a long-time co-worker and friend.”

Shawna's milestone anniversary serves as a testament to the company's commitment to cultivating a talented and dedicated team of marketing professionals. XMC looks forward to continued success and growth with Shawna at the helm of XSS.


About the XMC Group of Companies

Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions. With a head office in Toronto, 60+ full time employees and a roster of 2,500 part time employees across the country, the XMC Group of Companies includes XSS (experiential staffing solutions), REVXM Immediate Productions (content creation) and Sponsorship Canada (sponsorship valuation and sales).

Media Inquiries: Mike Samardzic | | 905 334-7888 |



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