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XMC Shines on Sponsorship Marketing Podcast



Our Partner, Mike Samardzic, recently joined Gavin Roth’s sponsorship marketing panel to discuss the importance of purpose-driven sponsorship, CSR and XMC’s forward-thinking client, Sobeys, alongside Mike Bartlett of MLSE and Lori Nikkel of Second Harvest.





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Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action.  With over $2.1B in deals negotiated, activated and/or valuated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.

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