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Audi - XMC Case Study
STRATEGY / EXECUTION
An increasingly competitive luxury auto landscape is forcing brands to be creative and to differentiate in the mind of high-net worth consumers. Audi needed an ‘always on’ strategy to connect with consumers in a contextually relevant and authentic way.
XMC developed summer and winter partnerships in ski and golf that enabled national activation and local engagement of target right consumers on the hill, on the course and in the showroom.
500M+ global impressions via sport partnerships
96% CASL compliant opt-in data collection
21% of consumers identified as ‘near term’ purchase prospects, exceeding expectations