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Audi - XMC Case Study

STRATEGY / EXECUTION


CHALLENGE

An increasingly competitive luxury auto landscape is forcing brands to be creative and to differentiate in the mind of high-net worth consumers. Audi needed an ‘always on’ strategy to connect with consumers in a contextually relevant and authentic way.



SOLUTION

XMC developed summer and winter partnerships in ski and golf that enabled national activation and local engagement of target right consumers on the hill, on the course and in the showroom.





RESULTS


500M+ global impressions via sport partnerships

96% CASL compliant opt-in data collection

21% of consumers identified as ‘near term’ purchase prospects, exceeding expectations







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