Audi - XMC Case Study

STRATEGY / EXECUTION

CHALLENGE

An increasingly competitive luxury auto landscape is forcing brands to be creative and to differentiate in the mind of high-net worth consumers. Audi needed an ‘always on’ strategy to connect with consumers in a contextually relevant and authentic way.

SOLUTION

XMC developed summer and winter partnerships in ski and golf that enabled national activation and local engagement of target right consumers on the hill, on the course and in the showroom.

RESULTS

500M+ global impressions via sport partnerships

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96% CASL compliant opt-in data collection

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21% of consumers identified as ‘near term’ purchase prospects, exceeding expectations