Novartis - XMC Case Study

STRATEGY / EXECUTION / ANALYTICS

CHALLENGE

Empower Canadians with need-to-know information about prostate cancer through elevated messages that drive discussion and informed decisions.

SOLUTION

Collaborating with patient organizations, medical professionals and reputable athletes, XMC helped drive awareness and understanding of Prostate health. NHL alumni and partnerships were secured and strategic assets were designed to deliver against objectives.

RESULTS

Nearly 1,000 television PSA airings across 5 provinces in the first month

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Audio news release reach of 1.8m

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27.7m earned media impressions

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4,000 unique users on ProStation website