Forty Creek - XMC Case Study

STRATEGY / EXECUTION / ANALYTICS

CHALLENGE

Promote Forty Creek Honey Spiced whisky at highly-attended festivals throughout the summer to drive consumer trial and increase brand awareness.

SOLUTION

XMC brought Forty Creek whiskey to life through 4 festival activations over 8 summer days. Creating a custom bar and collaborating with professional bartenders to develop specialty cocktails that highlighted Forty Creek Honey Spiced whisky.

RESULTS

5.5% increase in sales from the year prior

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4,933 cocktails distributed within 8 days

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34,985 impressions, 4,572 engagements