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Sobeys and Safeway Mobile Food Experience - XMC Case Study

STRATEGY / EXECUTION / ANALYTICS


CHALLENGE

Leverage the assets of the Mobile Food Experience to drive brand awareness, grow affinity with Empire brands, integrate suppliers and reinforce the connection between the Sobeys and Safeway banners and its national partners, while bringing the sponsorship portfolio to life.


SOLUTION

XMC established 12 stops under Safeway and Sobeys banners to support their sponsorship and brand business portfolio. Creative, campaign specific recipes and interactive games were created along with promo cards to drive in-store traffic.









RESULTS


24,236 unique engagements, 120,000 impressions gained

 

24% year over year increase on food samples - over 30K made

 

26,300 promo cards and giveaways distributed

 

3,600 database entries - 9.2% increase vs. 2023






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Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action.  With over $2.1B in deals negotiated, activated and/or valuated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.

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