Sobeys and Safeway Mobile Food Experience - XMC Case Study

STRATEGY / EXECUTION / ANALYTICS

CHALLENGE

Leverage the assets of the Mobile Food Experience to drive brand awareness, grow affinity with Empire brands, integrate suppliers and reinforce the connection between the Sobeys and Safeway banners and its national partners, while bringing the sponsorship portfolio to life.

SOLUTION

XMC established 12 stops under Safeway and Sobeys banners to support their sponsorship and brand business portfolio. Creative, campaign specific recipes and interactive games were created along with promo cards to drive in-store traffic.

RESULTS

24,236 unique engagements, 120,000 impressions gained

---

24% year over year increase on food samples - over 30K made

---

26,300 promo cards and giveaways distributed

---

3,600 database entries - 9.2% increase vs. 2023