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Campari - XMC Case Study
STRATEGY / EXECUTION
Create a program to engage with the Appleton Estate consumer during a key selling period (Holidays) while in a pandemic.
Against the restrictive backdrop of the pandemic, XMC developed a social campaign leveraging the holiday spirit and celebrating the eight days of Appleton Estate (connecting directly to hero brand Appleton Estate 8-year-old rum). The campaign included partner integration, content development, media amplification, influencer support and contesting.
291,000+ meaningful interactions
47% increase in profile visits
28% increase in impressions
Consumer conversion rate of 25%, well above established KPI’s