Campari - XMC Case Study

STRATEGY / EXECUTION

CHALLENGE

Create a program to engage with the Appleton Estate consumer during a key selling period (Holidays) while in a pandemic.

SOLUTION

Against the restrictive backdrop of the pandemic, XMC developed a social campaign leveraging the holiday spirit and celebrating the eight days of Appleton Estate (connecting directly to hero brand Appleton Estate 8-year-old rum). The campaign included partner integration, content development, media amplification, influencer support and contesting.

RESULTS

2,800,000 impressions

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291,000+ meaningful interactions

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47% increase in profile visits

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28% increase in impressions

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Consumer conversion rate of 25%, well above established KPI’s