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Go Canada Go! Our Sobeys Family Continues to #FeedTheDream of Team Canada

Congratulations to our Sobeys family on the continued success of the Feed The Dream platform for Beijing 2022. As the Official Grocer of the Canadian Olympic and Paralympic Teams, Sobeys celebrates families, friends, and communities in support of Canadian athletes and their journey to Olympic and Paralympic success.

XMC has played a critical role in the execution of the winter iteration of the Feed The Dream campaign for Beijing 2022, leading project management, athlete management and experiential initiatives.

Click here to watch Dream Forward.


About XMC: Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $1.5B in deals negotiated, activated and/or evaluated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.



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