XMC Hires Sean Adams as Director
- 14 hours ago
- 1 min read
Toronto, July 6, 2026 - We're excited to welcome Sean Adams to XMC as our new Director.
Sean brings over a decade of experience in sponsorship marketing, partnership strategy and relationship management. He has a strong track record of developing strategic partnerships grounded in consumer insights, analytics and business objectives - helping brands identify opportunities, optimize performance and create meaningful, measurable impact. His collaborative leadership style, strategic mindset and ability to bring cross-functional teams together make him an exceptional addition to our growing team.
We're thrilled to have Sean join XMC and look forward to the expertise, perspective and passion he'll bring to our clients and our people.
Welcome to the team, Sean!
About XMC
Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 50 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fuelled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 60+ full-time employees and a roster of 4,000+ part-time employees across the country.
Media Inquiries: Mike Samardzic | mike@xmc.ca | www.xmc.ca
