Regional Activation Coordinator - Montreal, QC

Title: Regional Activation Coordinator

Company: XMC Sponsorship & Experiential Marketing Agency

Team: Molson Coors Account Team

Type: Full Time, Fixed-Term

Dates: ASAP May, 2026 - September 30, 2026

Salary Range: $45,000 - $48,000

Location: Montreal, QC - Remote

Apply to Olivia Lasanowski: olivia.lasanowski@xmc.ca

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COMPANY OVERVIEW

XMC is an award winning Canadian based marketing agency that believes Experience is Everything. This belief informs our strategic approach for creating organic moments and delivering consumer engagements that capture interest and drive memorable campaigns.  Our data first thinking allows us to integrate the consumer experience through multiple channels including Sponsorship, Experiential Marketing™, and media that deliver beyond expectations for brands.  

ROLE OVERVIEW

Working with the Molson Coors Account Team, the Regional Activation Coordinator serves as XMC’s local presence in the Quebec market, acting as the on-the-ground liaison between XMC, Molson Coors, local properties, event partners and field staff. The Regional Activation Coordinator will proactively identify opportunities, flag risks, and provide real-time insights from the field to inform national strategy.

The Regional Activation Coordinator will assist with strategic development, relationship management, brand integration, and the coordination of local events ranging from samplings to large-scale executions.

Responsibilities include managing timelines, tracking budgets, preparing client-ready documents, local property and vendor communication, staffing support, Brand Ambassador management, and ensuring all deliverables meet brand standards. This role will also involve liaising with vendors, coordinating logistics, and supporting on-site event execution to deliver exceptional consumer experiences and contributing to recruitment and staffing activities to ensure smooth and effective program delivery.

The ideal candidate has excellent communication and interpersonal skills, is bilingual in French and English, a proactive and problem-solving attitude with a strong attention to detail, and the flexibility to excel both independently and within a cross-functional team.

If you have a passion for experiential marketing and a desire to learn and grow within the industry while delivering top-tier brand experiences, then XMC is the company for you.

CORE RESPONSIBILITIES

Account Management

• Support the account management team in day-to-day client, vendor and property communications, ensuring timely and effective responses

• Handle administrative tasks related to the account, such as scheduling meetings and maintaining project documentation

• Be a business builder, not a brief taker

Regional & Market Leadership

• Act as XMCs key regional contact for Quebec based properties, venues, suppliers and partners

• Build and maintain strong local relationships to support seamless execution and long-term collaboration

• Monitor local market conditions, event landscapes and competitor activity, sharing insights with the broader Molson team

• Represent XMC and Molson brands professionally onsite at activation and industry events

Recruitment

• Support the XMC Staffing Solutions business unit

• Where required, host candidate interviews, orientations, and trainings with Toronto team 

• Where required, accurately track and manage staff check-ins/outs during event programming

• Maintain accurate information of staffing roster (contact list, comp cards, BA profiles, etc.) 

• Where required, maintain schedules for rotating staff 

Project Management

• Responsible for working with field staff team to source, train, and manage all field staff

• Develop staff training manuals for all activations

• Provide constant communication and direction for field staff, ensuring expectations are set and client deliverables are met

• Hold suppliers and teams accountable to deadlines for production and execution

Administration

• Prepare presentations, reports, and other client-facing documents

• Support with budget building by providing accurate vendor costs and field staff hours

• Contribute to budget management by tracking vendor invoices and ensuring vendor payments are issued on time

• Responsible for ensuring expenses are submitted on time each month and coded appropriately for program reconciliation

XMC Culture & Morale

• Contribute to the sharing of ideas, offering support to fellow teammates, and possessing a positive attitude daily.

SKILLS & EXPERIENCE

• Bilingual in French and English is mandatory

  Bachelor’s degree in marketing, communications, business, or a related field

• Previous internship or work experience with an agency and/or in the marketing/events field

• Excellent organizational skills and attention to detail

• Ability to build relationships with both internal and external working teams

• Strong technology skills specifically in Microsoft Office 365

• Experience in the event, hospitality, and client services industry is an asset

• Availability to work flexible hours, including evenings and weekends, based on event schedules

• Comfortable working in a remote environment with frequent virtual collaboration

• Comfortable managing multiple priorities, deadlines, and market-specific challenges 

• A network of Brand Ambassadors, Promo Models, Field Marketers, Team Leads, etc. considered an asset

• Bilingual (French/English) is an asset

• Willing to travel to the United States and across Canada, as may be required

• Valid driver’s licence

• Experience in the Sport and Entertainment Space is an asset

XMC's VALUES

• X-Factor Excellence: We aspire to work with people who treat others with empathy and respect, champion positive candor, and foster resilience to bounce back from challenges with a positive mindset.   

• Trust & Credibility: We take ownership of our actions, pursue excellence through high standards, and build trust by establishing a foundation of reliability and credibility. 

• Culture Creators: We approach challenges fearlessly through a “can-do” approach that earns us the respect of clients. We instill confidence through exemplary leadership, celebrate achievements as a united team and nurture an environment that promotes continuous development for sustained growth.  

• Harmonious Collaborators: Seamless collaboration allows our teams to achieve our shared goals, encourage curiosity, and foster an open exchange of ideas and perspectives that drive innovation and client success.  

APPLY HERE

• Resumes to be submitted in confidence to Olivia Lasanowski: olivia.lasanowski@xmc.ca 

• Stay up to date on job opportunities on Instagram: @xmcmarketing

We thank all those who submit applications; however only those candidates selected for an interview will be contacted. XMC is proud to be an Equal Opportunity Employer (EOE). XMC is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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About XMC: Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $2.1B in deals negotiated, activated and/or evaluated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.