Senior Account Manager

Company: XMC Sponsorship & Experiential Marketing Agency

Title: Senior Account Manager

Team: Client Services

Reports to: Director

Type: Full Time

Salary Range: $75K - $90K

Location: Toronto, ON

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COMPANY OVERVIEW

XMC is an award winning Canadian-based marketing agency that believes Experience is Everything. This belief informs our strategic approach for creating organic moments and delivering consumer engagements that capture interest and drive memorable campaigns.  Our data-first thinking allows us to integrate the consumer experience through multiple channels including Sponsorship, Experiential Marketing™ and media that deliver beyond expectations for brands.

ROLE OVERVIEW

We’re seeking a Senior Account Manager in the beverage and alcohol industry who is ready to lead ground-breaking experiences delivering new and innovative ideas to the client. Managing integrated programs and overseeing client interactions, the Senior Account Manager will oversee approvals and coordinate execution through a multi-channel approach and leadership of an existing account team.  

The ideal candidate brings a strong background in client management with historic success in planning, executing, and the management of client-based programming and projects. Exceptional communication and problem-solving skills, a hands-on mentality, and the flexibility to excel both independently and within a cross-functional team are attributes required to be a successful Senior Account Manager. Candidates will play a pivotal role in growth and mentorship programming and personnel while delivering consistent results that exceed client expectations.  

Working closely with the Director, the candidate will be the driving force behind the flawless execution of brand experiences, while managing timelines, delegating tasks, and serving as the primary day-to-day contact in client operations.  

If you’re passionate about the development of scalable integrated programs and working with industry leading cross functional teams to produce top tier brand experiences, XMC is the company for you. 

CORE RESPONSIBILITIES

Account Management

• Lead and build relationships with clients that are based on mutual respect and executional excellence.

• Understand the client business inside and out to help lead communications between client and direct manager/leadership team.

• Provide regular and timely communication with client stakeholders for overall client coordination & success.

• Work with the Strategy Team to develop insights on consumer behaviour before and after the program executes.

• Contributor to client strategy and program plans including developing innovative and client-specific ideas and programs and leveraging XMC internal resources.

• Bring new ideas and clients together in new ways for new business development

• Ownership of client satisfaction.

• Be a business builder, not a brief taker.  

Project Management 

• Own all project timelines and deliverables for cross-functional working team. 

• Resource management and delegation to account team to ensure all key communication documents, including, but not limited to, budgets, critical paths and work back schedules are created and managed.  

• Hold teams accountable to deadlines for program deliverables.  

• Lead reporting on all programming.  

Team

• Collaborate with a cross-functional team to ensure client objectives are fulfilled.  

• Work to build the execution team with both full time and part time staff.  

• Train, lead, and manage an Account Coordinator and/or Sr. Account Coordinator.

Administration

• Build, manage and report on small to large-sized program budgets.  

• Build trust in review process with clients by being able to deliver detailed breakdowns and rationale on pricing/structure of budgets.  

• Ensure all program financials are tracking against projected P&L

• Contribute to the overall management and maintenance of cloud-based storage used by XMC.  

XMC Culture & Morale 

• Contribute to move the overall business forward including sharing of ideas, coaching others & creating opportunities that have an overall impact on the effectiveness of XMC.

• Support and actively lead internal pillar team initiatives to continue to foster a positive work environment.  

REQUIRED SKILLS/EXPERIENCE

• 7+ years of related agency and/or marketing team experience.  

• Experience leading cross-functional teams through multiple projects and priorities.  

• Ability to establish and grow trusted relationships

• Strong organizational skills: deliver against tight timelines, multiple priorities, and manage simultaneous deliverables.  

• Strong technology skills specifically in Microsoft Office 365. 

• Experienced and confident in problem solving and an ability to thrive in the face of ambiguity and uncertainty. 

• Experience building, managing, and reconcile program budgets and financial literacy related to overall programming 

• Can be counted on to demonstrate effective and capable leadership under pressure.  

• Bilingual (French/English) an asset.  

• Willing to travel to the United States and across Canada, as may be required.

XMC's VALUES

• X-Factor Excellence: We aspire to work with people who treat others with empathy and respect, champion positive candor, and foster resilience to bounce back from challenges with a positive mindset.   

• Trust & Credibility: We take ownership of our actions, pursue excellence through high standards, and build trust by establishing a foundation of reliability and credibility. 

• Culture Creators: We approach challenges fearlessly through a “can-do” approach that earns us the respect of clients. We instill confidence through exemplary leadership, celebrate achievements as a united team and nurture an environment that promotes continuous development for sustained growth.  

• Harmonious Collaborators: Seamless collaboration allows our teams to achieve our shared goals, encourage curiosity, and foster an open exchange of ideas and perspectives that drive innovation and client success.  

We thank all those who submit applications; however only those candidates selected for an interview will be contacted. XMC is proud to be an Equal Opportunity Employer (EOE). XMC is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

APPLY HERE

Resumes to be submitted in confidence to Rachel Brown: rachelbrown@talentarts.ca

Stay up to date on job opportunities on Instagram: @xmcmarketing

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About XMC: Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 50 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI fuelled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 60+ full time employees and a roster of 3,500 part time employees across the country.