XMC Appoints Dave Nourse as Senior Vice President of Growth
Appointment adds growth expertise as XMC builds on continued momentum and expands its market opportunities.
Toronto, ON - October 21, 2026 — XMC (xmc.ca), one of Canada’s largest independent experiential agencies, is pleased to announce that Dave Nourse has joined the organization as Senior Vice President of Growth (SVP, Growth) following a strong year of business performance. His appointment adds dedicated business development expertise as the agency builds on its momentum and expands its market opportunities.
In his new role, Nourse will focus on identifying and pursuing new growth opportunities, cultivating meaningful business relationships, and supporting XMC’s long-term business objectives. His appointment reflects XMC’s commitment to building on its strengths, expanding its market presence, and delivering continued value to its clients and partners.
“We're excited to welcome Dave to XMC,” said Duncan Fraser, Partner. “We are seeing tremendous momentum across the business, and Dave brings additional experience and dedicated focus to help us build on that success. He's well respected in the industry for his ability to understand client challenges and develop meaningful relationships. We're looking forward to the opportunities he'll help create alongside our existing team.”
“I’m excited to join XMC at such an important time in its growth,” said Nourse. “There is a tremendous opportunity to build on the company’s foundation, build relationships with new partners, and unlock new opportunities across the experiential marketing and sponsorship landscape. I look forward to working with the team to help drive XMC’s next phase of success.”
With more than 20 years of experience at some of Canada’s leading independent and multi-national agencies representing Fortune 100 brands, Nourse brings extensive agency experience to XMC. His appointment underscores XMC’s continued investment in growth and its focus on expanding commercial opportunities while maintaining a strong commitment to client value, collaboration, and sustainable growth.
About XMC
XMC is an independent, award-winning sponsorship and experiential marketing agency headquartered in Toronto, Canada. Founded in 2006, the firm specializes in connecting major brands with consumers through innovative experiential campaigns, strategic partnership management, and comprehensive data evaluation. XMC delivers end-to-end solutions for a premier client roster that includes Sobeys, Molson Coors, TikTok, BMO, Church & Dwight, Metrolinx, the NFL, SiriusXM and 1Password. Backed by a dedicated team of 75 full-time professionals and a vast national network of brand ambassadors, XMC continues to drive measurable ROI and high-impact brand engagement across North America.
Media Contact:
Duncan Fraser, Partner
XMC
647 986-3862
