Toronto, April 12, 2023 – “Brent’s wealth of experience and steady management style blends perfectly with the strong talent pool at XMC. We’re continuing to see new logos added to our current roster of clients and Brent’s history of success in the US and Canada will further strengthen our service offering,” said Duncan Fraser, AVP.
Brent comes to XMC from Cineplex Digital Media where he spent the last two years leading high-growth key accounts. He earned his agency stripes as an Account Director and Supervisor, Sponsorship Strategy. Previous to that, Brent obtained his MBA in Business Administration & Sports Administration and held roles in the US both on the property side (Assistant GM) and agency side at Genesco Sports & Entertainment helping run major events for large-scale partners.
Please join us in welcoming Brent to the Team!
About the XMC Group of Companies
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions. With a head office in Toronto, 60+ full time employees and a roster of 2,500 part time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM Immediate Productions (content creation) and Sponsorship Canada (sponsorship valuation and sales).
Media Inquiries: Steven Lewis | Steven@xmc.ca | 416 703 3589 ext 224 | www.xmc.ca
