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Stay up-to-date on the latest in XMC news, insights, case studies and career postings.

XMC Promotes Caroline Anderson to Director

Toronto, April 19, 2023 – XMC is thrilled to announce that Caroline Anderson has been promoted to Director. Caroline has played a significant role in the success of our business since she joined the team in 2019. She leads by example, overseeing the development of sponsorship strategy as well as the delivery of impactful measurement and analytics across all her programs. Please join us in congratulating Caroline on this well-deserved promotion!


About the XMC Group of Companies

Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions. With a head office in Toronto, 60+ full time employees and a roster of 2,500 part time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM Immediate Productions (content creation) and Sponsorship Canada (sponsorship valuation and sales).

Media Inquiries: Steven Lewis | | 416 703 3589 ext 224 |




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