Brand Ambassadors

XMC HR
Jan 19
3 min read

Title: Brand Ambassador

Company: XMC Sponsorship & Experiential Marketing Agency

Type: Casual/Event Based

Hourly Range: $18.00 - $25.00/hour

COMPANY SUMMARY

Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 50 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fuelled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 60+ full time employees and a roster of 3,500 part-time employees across Canada.

ABOUT THE ROLE

Brand Ambassadors are the face of our clients’ brands. You will represent well-known consumer brands at events, retail activations, festivals, and experiential campaigns — creating engaging, memorable experiences that drive awareness, trial, and sales.

An effective Brand Ambassador is hardworking, enthusiastic, and naturally connects with people. You consistently maintain a positive and professional attitude, ensuring each interaction leaves a strong and lasting impression.

This role is ideal for someone who enjoys working with people, is dependable, and takes pride in representing brands with professionalism.

KEY RESPONSIBILITIES

Represent client brands in a professional and engaging manner
Educate consumers on products, services, and key brand messages
Execute product demos, sampling, lead capture, giveaways, and experiential activities
Set up and tear down activation space (including light lifting and merchandising)
Follow all program guidelines, brand standards, and safety protocols
Arrive on time, in dress code, and fully prepared for each shift
Submit post-event reports, photos, and feedback as required
Communicate clearly with Field Managers and internal teams

IDEAL CANDIDATE

Outgoing, approachable, and comfortable speaking with the public
Strong communication and interpersonal skills
Reliable, punctual, and professional
Able to take direction and work independently on-site
Adaptable in fast-paced environments
Customer-service focused with a positive attitude

EDUCATION AND EXPERIENCE

High school diploma/GED or higher
1-2 years’ experience in a customer facing role
Experience in promotions, retail, hospitality, events, or customer service is an asset
Business or Marketing diploma/degree considered an asset

REQUIREMENTS

Must be legally eligible to work in Canada
Access to a smartphone for scheduling, communication, and reporting
Ability to stand for extended periods and lift up to 30 lbs (where applicable)
Reliable transportation (depending on market/program)
Food Safety/Smart Serving certifications (required for food/alcohol programs)
Availability on evenings and weekends

WHY WORK WITH US?

Flexible schedules
Work on exciting brands and programs
Competitive hourly rates
Flexible schedules
Gain experience in experiential marketing
Supportive and professional field team

TO APPLY

If you are interested in the position, please send your resume in confidence to: hr@xmc.ca

Stay up to date on job opportunities on Instagram: @xmcmarketing

Please Note: This opportunity is program-based and does not guarantee consistent hours. We offer a flexible schedule, which allows you to accept or decline activation opportunities without being penalized.

At XMC, we strive to offer our Brand Ambassadors consistent opportunities; however, we are subject to specific client and program needs. For example, if you reside in a remote market, the number of activation opportunities available will subsequently reflect this.

We thank all those who submit applications; however only those candidates selected for an interview will be contacted. XMC is proud to be an Equal Opportunity Employer (EOE). XMC is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process.