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Let the Games Begin! Our Sobeys Family is ready to #FeedTheDream of Team Canada


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Image source: Sobeys

XMC continues to play a critical role in the execution of the Feed The Dream campaign and we can’t wait to cheer on Team Canada at Tokyo 2020. Congratulations to our Sobeys family on unveiling Firsts.


Click here to watch Firsts: https://www.youtube.com/watch?v=GWgx4hSZA4M




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Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 50 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fueled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 60+ full time employees and a roster of 3,500 part time employees across the country.

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