Mackenzie Investments - XMC Case Study

STRATEGY / EXECUTION / ANALYTICS

CHALLENGE

A traditionally B2B business, Mackenzie identified a need to better build recognition and affinity with its target consumers while simultaneously engaging its B2B audience.

SOLUTION

XMC conducted a detailed analysis of Mackenzie’s target consumer and cross referenced with hundreds of potential partners before designing and executing Mackenzie’s ‘We Own Snow’ initiative.

RESULTS

100,000+ direct consumer interactions

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+488% in Campaign Advisor mutual Fund Sales across five markets

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$4M in earned media equivalency