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Mackenzie Investments - XMC Case Study
STRATEGY / EXECUTION / ANALYTICS
CHALLENGE
A traditionally B2B business, Mackenzie identified a need to better build recognition and affinity with its target consumers while simultaneously engaging its B2B audience.
SOLUTION
XMC conducted a detailed analysis of Mackenzie’s target consumer and cross referenced with hundreds of potential partners before designing and executing Mackenzie’s ‘We Own Snow’ initiative.
RESULTS
100,000+ direct consumer interactions
+488% in Campaign Advisor mutual Fund Sales across five markets
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