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Mackenzie Investments - XMC Case Study

STRATEGY / EXECUTION / ANALYTICS


CHALLENGE

A traditionally B2B business, Mackenzie identified a need to better build recognition and affinity with its target consumers while simultaneously engaging its B2B audience.


SOLUTION

XMC conducted a detailed analysis of Mackenzie’s target consumer and cross referenced with hundreds of potential partners before designing and executing Mackenzie’s ‘We Own Snow’ initiative.






RESULTS


100,000+ direct consumer interactions

+488% in Campaign Advisor mutual Fund Sales across five markets

$4M in earned media equivalency







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