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ServiceNow Selects XMC to Manage North American Experiential Marketing™ Tour

May 11, 2022 – XMC, a leading sponsorship and experiential marketing™ agency is pleased to announce that ServiceNow selected XMC as winner of its international experiential marketing™ RFP. The XMC produced 7,000 sq. ft InnovationPark road show successfully launched this spring in Santa Clara, California, is currently live in NYC, and is scheduled to stop in Boston and Chicago later this month.

“XMC’s team brought insight-led creativity that highlighted our core values”, said Ashely King,

ServiceNow Americas Marketing Events Director. “ServiceNow’s ability to engage customers has changed and we challenged our RFP participants to showcase how to navigate today’s hurdles while bringing an elevated and eco-friendly experience to our clients’ front door. XMC’s concept instilled confidence in our team that we could do this successfully across 10 North American cities and we approved a 4-city extension based on early results!”

The XMC team produced unique, environmentally minded assets with customized and electrified components that form the backbone of InnovationPark’s immersive customer experience.

“We challenge ourselves to provide strategic counsel that pushes boundaries, incorporates innovation, lowers carbon footprints, and navigates today’s supply chain hurdles. Our InnovationPark concept achieved that and more and we’re excited to partner with ServiceNow to demonstrate the company’s industry leading workflow platform in front of customers across North America”, said XMC Partner Mike Samardzic.


About XMC. Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and experiential marketingTM programs and services. By leveraging a shared passion for technology, sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $1.6B in deals negotiated, activated and/or valuated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.

About ServiceNow. ServiceNow (NYSE: NOW) is making the world of work, work better for people. The company’s cloud based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. For more information, visit:




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