Sobeys - XMC Case Study

STRATEGY / EXECUTION / ANALYTICS

CHALLENGE

A proud Canadian brand, Sobeys was looking to raise awareness in key markets across the country through strategic partnerships.

SOLUTION

XMC conducted a national landscape assessment to identify, evaluate and opine on partnership opportunities across the country along with corresponding activation plans.

RESULTS

Successful negotiation of over 20 partnerships including the Canadian Olympic Committee, the Toronto Blue Jays, MLSE, the CFL, and the NHL

---

Development of dynamic activation plans, including the Sobeys Mobile Food Tour

---

Over 9M impressions

---

Strategy Magazine - 2019 Brand of the Year