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The KEG Selects XMC to Manage Sponsorship Negotiations

XMC is pleased to announce today that The KEG has selected XMC to manage its partnership negotiations with MLSE in connection with The KEG’s longstanding sponsorship of the Toronto Maple Leafs and Toronto Raptors.

Following a successful renegotiation of its partnership with the Toronto Blue Jays by XMC, The KEG once again engaged XMC to negotiate on its behalf. “This was an easy decision for us,” said Ryan Bullock, SVP, CMO at The KEG. “I just don’t know why we didn’t start using XMC sooner. Their experience is unmatched and we have complete confidence in their ability to optimize our assets and enhance our return on sponsorship investments.”

Using its proprietary tools and unparalleled market knowledge, XMC will deploy its SAVANT™ methodology to achieve The KEG’s objectives and exceed expectations. “Closing sponsorship transactions that drive ROI well into the future requires a disciplined and strategic approach, a rigour that allows for a successful conclusion”, said Steven Lewis, XMC’s Co-Founder. “We set the agenda and get deals done, through our unique ability to Strategize, Assess, Valuate, Align, Negotiate and Transact (SAVANT), for the benefit of our brand clients."


About XMC. Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $1.5B in deals negotiated, activated and/or valuated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.



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