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XMC Announces Promotion of Duncan Fraser to Vice President

Toronto, January 4, 2024 – XMC, Canada’s official Sponsorship and Experiential Marketing™ agency, today announced the appointment of Duncan Fraser as Vice President, effective January 1, 2024.

We are thrilled to announce the well-deserved promotion of Duncan Fraser to Vice President at XMC. Duncan’s’ dedication, strategic mindset, and exceptional leadership have been instrumental in driving our company’s success, making this promotion a natural step in his career. 


“Duncan consistently demonstrates a remarkable ability to bring value to our team, clients and complex challenges, delivering outstanding 2023 results,” said Mike Samardzic, Partner at XMC. “His commitment to excellence coupled with his rigorous approach to client management has played a pivotal role in shaping the future of our organization. I have full confidence that Duncan will continue to excel in his new role and significantly contribute to our continued growth.”


Duncan added, “I am humbled and thrilled to step into my next role at XMC. This opportunity wouldn’t exist without the remarkable team I work with every day. Since joining, I am inspired by XMC’s unwavering commitment to excellence in both its people and results. It’s evident that our success to date is just the beginning and I am confident, together, we will unlock more in the years ahead”.


Please join us in congratulating Duncan Fraser on this well-deserved achievement. We look forward to witnessing the continued impact of his leadership on our organization’s success.


About the XMC Group of Companies

Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions. With a head office in Toronto, 50+ full time employees and a roster of 2,500 part time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (digital production services) and Sponsorship Canada (sponsorship valuation and sales).


Media Inquiries: Steven Lewis | |




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