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XMC Hires Karan Mann as Director

XMC new director Karan Mann

Toronto, February 14, 2024 – We are thrilled to announce the newest addition to our leadership team, Karan Mann! ​

A proven expert in the business of sports marketing, Karan is an engineer and MBA by training, and brings nearly 11 years of professional experience in the space, navigating seamlessly through the troika of brand, property, and agency dynamics. ​His impressive track record includes delivering high-visibility projects for global powerhouses like Coca-Cola, RBC and Chevrolet (to name a few) spanning across

renowned sports platforms such as the PGA TOUR, the UFC, MLS, and the Indian Premier League.​

Join us in extending a warm welcome as we look forward to the global thinking, fresh perspectives and dynamic leadership Karan will undoubtedly bring to our team and our



About the XMC Group of Companies

Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions. With a head office in Toronto, 50+ full time employees and a roster of 2,500 part time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (digital production services) and Sponsorship Canada (sponsorship valuation and sales).


Media Inquiries: Steven Lewis | |



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