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Stay up-to-date on the latest in XMC news, insights, case studies and career postings.

XMC Joins Sobeys Inc. in Welcoming the Newest Addition to the Sobeys Family

XMC is pleased to share the announcement of Sobeys Stadium in partnership with @tenniscanada. Sobeys Stadium is the second naming rights deal for Sobeys Inc. with Tennis Canada joining IGA Stadium in Montreal. XMC is proud to have played a key role in the negotiation and execution of both of these incredible partnerships.

See you on the courts this August at @nationalbankopen


About XMC: Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $1.5B in deals negotiated, activated and/or evaluated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.



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