XMC Joins Sobeys Inc. in Welcoming the Newest Addition to the Sobeys Family

XMC is pleased to share the announcement of Sobeys Stadium in partnership with @tenniscanada. Sobeys Stadium is the second naming rights deal for Sobeys Inc. with Tennis Canada joining IGA Stadium in Montreal. XMC is proud to have played a key role in the negotiation and execution of both of these incredible partnerships.

See you on the courts this August at @nationalbankopen

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About XMC: Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $1.5B in deals negotiated, activated and/or evaluated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.