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XMC Takes Gold at the 2023 Loyalty360 Awards

  • XMC
  • Oct 31, 2023
  • 1 min read

Updated: Nov 20, 2023


Sponsorship Scores When Part of an Integrated Campaign

Toronto, October 31, 2023 – XMC was proud to support long standing partner Empire by spearheading the comprehensive planning, execution, and management of the highly successful Scene+ launch. This initiative sought to seamlessly execute the launch in over 1,200 grocery, liquor, and pharmacy stores across Canada by developing a robust rollout with a particular emphasis on frontline employees. The program has helped us forge a team of passionate and dedicated brand ambassadors who have championed the program at every opportunity and will continue to be a driving force in its overall success.


Here's to the success of winning the Gold Award in the category of 'Employee Engagement & Impact' during the 2023 Loyalty360 Awards. This accolade commends the company's outstanding launch, highlighting its exceptional approach in fostering alignment, cultivating an engaged workforce, nurturing employee loyalty, and propelling the brand towards its collective objectives.


The Loyalty360 Awards stand as the ultimate recognition in customer loyalty achievements. https://loyalty360.org/loyalty360-events/loyalty360-awards

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Founded in 2006, XMC is an award winning and proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 30 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and AI-fueled analytics. Together, we leverage shared passion points in sport, music, culture, and cause to connect, engage, and inspire target actions with our 50+ full time employees and roster of 2,500 part time employees across the country.

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