XMC, a leading Canadian sponsorship and experiential marketing™ company is pleased to announce today that Zenni has selected XMC to provide consultancy services in connection with Zenni’s Canadian sponsorship strategy.
Using its proprietary Sponsorship Scorecard methodology, XMC will evaluate partnership opportunities, helping Zenni achieve its brand objectives in Canada. “Zenni launched the ecommerce eyewear industry in 2003 and has been taking share from established players ever since”, said Steven Lewis, XMC’s Co-Founder and President. “It’s a brand that understands sponsorship as a driver of awareness and purchase intent with partners such as the Boston Red Sox and a high-profile jersey patch deal with the Chicago Bulls. We look forward to acting as the gateway of opportunity for Zenni in the Canadian marketplace.”
About XMC. Founded in 2006, the XMC Group of Companies and its dynamic team of industry professionals provide strategic counsel, negotiation, execution, data analytics and measurement of sponsorship and Experiential Marketing™ programs and services. By leveraging a shared passion for sport, music, culture and cause, XMC connects with consumers, creates deep engagement, and inspires target action. With over $1.5B in deals negotiated, activated and/or valuated, XMC delivers client success by taking ownership, inspiring confidence, and exceeding expectations.
About Zenni. Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 35 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Red Sox and Chicago Bulls.