through sponsorship marketing and experiential activations.

SEE US IN ACTION

LEARN MORE

CREATING POWERFUL
CONNECTIONS

Learn More

WHO WE ARE

Years in Business

100+

Clients Served

$2.1B

Deal Value

70M

Audience Reach

XMC believes that experience is everything. That’s why Experiential Marketing™ is our trademarked process for developing memorable experiences that deliver. As an independent agency, we’re lean, agile and obsessive about making a difference for our clients.

Simply put, we do whatever it takes. We stand behind the quality of our ideas, our people, and the programs we create.

EXPLORE WHAT WE DO

DISCUSS A PROJECT

VIEW OUR WORK

WORK

Anchor 1

VIEW MORE NEWS

LATEST NEWS

XMC Announces Promotion of Andrew Bell to Director

Beyond the Super Bowl Ad: 4 Game-Changing Ways to Spend $11M More Effectively

XMC Announces Promotion of Shawna Freitas to Associate Vice President

XMC Staffing Solutions: Energized for 2025!

@XMCMARKETING

Join us in celebrating the moms of XMC💜💐
At home or in the office, we are so grateful for the way they show up for everyone every day!
#eXperienceIsEverything #MothersDay

Game on! 🏒🎮�

Fans hit Maple Leaf Square to go head-to-head in a hockey video game showdown—displayed on LG’s ultra-crisp QNED Smart TV.

#eXperienceIsEverything #eXperientialMarketing #OptimismWins #LifesGood #LG #Client

We are so excited to announce Andrew Bell's promotion to Director at XMC!

For over five years, “Andrew has been a key architect of our partnership strategy and evaluation efforts,” said Duncan Fraser, Vice President. “His thought leadership and strategic insight have been instrumental in establishing XMC as an industry leader in developing partnership strategies and measuring their impact. We’re incredibly proud of Andrew’s continued contributions to developing XMC+ (our enhanced sponsorship evaluation and measurement service utilizing the latest in AI technology) and the lasting value he brings to the team every day.”

#eXperienceIsEverything #eXperientialMarketing

We tapped into Maple Season with @OfficialFarmBoy 🍁

Showcasing the proudly Canadian line of maple products, our team offered delicious samples like freshly poured maple taffy to made-from-scratch Maple Walnut loaf cakes and more! 🇨🇦

#MapleSeason #FarmBoyCanada #eXperienceIsEverything #eXperientialMarketing

Empowering the next generation of female skiers & bringing the hype to Ski Cross with Mackenzie Investments! ��⛷️❄️

#SheSkis #SkiCross #eXperienceIsEverything #eXperientialMarketing

Green glasses, golden ideas. Happy St. Patrick's Day from XMC! 🍀🎩🌈

#StPatricksDay #GlassesAndPose #eXperienceIsEverything #eXperientialMarketing

Here’s to the women who make it all possible. 💪✨

From bold ideas to real-world impact, our team is driven by incredible women who inspire us every day.

This #InternationalWomensDay, XMC proudly celebrates the power of women while championing a future where gender equity isn’t just a goal—it’s the standard.

Because when women thrive, we all do. 💜

#IWD2024 #WomenInMarketing #EquityInAction #eXperienceIsEverything #eXperientialMarketing

Proud to support Mackenzie Investments at the 2025 Invictus Games in Whistler, BC! 🇨🇦❄️⛷️

Inspiring international communities through the power of sport… We waved our Canadian flags with Pride.

#IG25 #InvictusGames #eXperienceIsEverything #eXperientialMarketing

XMC 2025 Retreat!

We find immense value in connecting, celebrating, and strengthening our team and our retreat has become a staple that goes above and beyond that.

From beachfront breakout sessions, to shared fitness routines and team dinners. We’re grateful for our time together and we’re ramping up for another fantastic Spring season ahead.

And... you can't have MeXiCo without XMC!

#eXperientialmMarketing #MeXiCo #eXperienceIsEverything

Toronto Winter Shred was next-level! We pushed our limits, broke a sweat, and tackled our goals together with Iron Vegan. 💪🌱

From powering up participants with Iron Vegan shakes on our ‘Bike + Blender’ combo to testing balance and agility with Active Jenga, this event was all about fueling strength and pushing beyond the ordinary.

And with Canada’s best-tasting protein, made from sprouted, plant-based ingredients, every sip was as delicious as it was powerful.

What a way to SHRED it!

#CityShred #FuelGoodFeelGood #eXperienceIsEverything #eXperientialMarketing

Ring in the Year of the Snake with @grandmarnierofficial and @courvoisier!

XMC is honoured to be a part of the Lunar New Year celebration surrounded by
luxury—featuring a velvet sampling bar, bold red hues symbolizing luck and prosperity,
and the golden snake, representing wisdom and transformation.

A special thank you to Master Blender, Patrick Leger for leading an unforgettable
masterclass tasting experience.

@grandmarnierofficial @courvoisier @holtrenfrew

#HoltRenfrew #LunarNewYear #GrandMarnierCanada #GrandMarnierQuintessence
#eXperienceIsEverything #eXperientialMarketing

Join us in celebrating the incredible winners of the 2024 XMC Awards! 🏆✨

These peer-nominated and legacy award recipients embody the dedication, creativity, and passion that drive our agency forward. Their work continues to inspire us all, and we’re proud of our entire team for pushing boundaries and creating unforgettable experiences.

Financial Acumen - Andrea Stothers 💸
Culture - Daniel Rucella 🫶
Values - Karley Gleadall 🌟
Coach of the Year - Jodi Sellers 👏
Rookie of the Year - Eli Callendar 🐣
Busy Bee Award - Lana Thompson 🐝
Office Centric - Michael Guidotti 💼
Inclusivity - Tiffany Wildfong 🤗

#eXperienceIsEverything #eXperientialMarketing #TeamExcellence #XMCAwards

Kickstart Your Career with XMC 🎉

Our Spring/Summer Internship Program is open for applications! Dive into hands-on projects, network at top events, and gain career-launching eXperience.

👀 Spots are limited, so don’t wait—check the link in our bio to apply now!

#eXperientialMarketing #Internship #Sponsorshipmarketing #eXperienceIsEverything

We are thrilled to announce the well-deserved promotion of Shawna Freitas to Associate Vice President at XMC. Shawna's commitment to the development and leadership of XMC’s staffing division (XSS) has been instrumental in driving client success and our agency’s growth.

“For 12 years Shawna has uplifted our culture with her incredible attitude, built strong connections with our partners and championed XMC’s innovative approach to staffing solutions in an ever-changing event landscape,” said Mike Samardzic, Partner XMC. “We’re so proud of Shawna’s continued advancement and her limitless contribution to XMC’s success.”

Please join us in congratulating Shawna on this achievement!

#eXperienceIsEverything #eXperientialMarketing #Promotion

An internship full of possibilities.

Please join us in giving a warm welcome to our 2025 Winter Interns: Colin Mahon, Nadeen Salameh, Regan Labbett, Kendra Hamin, and Olivia Sweeney.

We can’t wait to see you grow, learn, and gain valuable eXperience with us.

#ExperienceIsEverything #ExperientialMarketing

So nice, we did it twice! 🏈

XMC hit the road again with the Detroit Lions—this time in London, ON, for a viewing party like no other. Roary, the Honolulu Boom Drumline, and the Detroit Lions' Cheerleaders joined us at Canada Life Place to bring the energy for the Week 16 clash against the Bears.

#ExperienceIsEverything #OnePride #DetroitLions #NFLCanada

Driving Excellence.

Over the past two months, XMC had the privilege of traveling across Canada, partnering with @rangerover to showcase the exquisite SV Bespoke Arete Kit—with only eight models available nationally. Our team flawlessly managed logistics for 11 exclusive dealership events, delivering seamless execution and unforgettable experiences.

It’s been an honor to help bring this premium bespoke offering to life, hosting amazing clients and supporting the debut of Range Rover’s latest luxury innovation.

And the adventure isn’t over yet—the tour resumes in January, making its way to the beautiful British Columbia.

#ExperienceIsEverything #eXperientialMarketing #RangeRover #BespokeArete

What an unforgettable Sunday—and a historic moment for NFL fans in Canada!

XMC partnered with the Detroit Lions for their first-ever activation in Windsor, Ontario—2,000+ fans, incredible energy, and unforgettable moments.

Next stop: London, ON on Dec 22nd. Go Lions! 🦁

#ExperientialMarketing #DetroitLions #OnePride #eXperienceIsEverything

🎿✨ Empowering the next generation of female skiers!

We’re thrilled to have partnered with @mackenzieinvest to bring together 30 incredible girls for a day of connection, learning, and inspiration on the slopes.

The day featured special events and on-hill training with Canadian World Cup alpine ski athletes, @valeriegrenier and @laurencestgermain, as well as retired alpine skier and current CBC Sports reporter @kellyvski.

#sheski #ExperienceIsEverything #eXperientialMarketing

Earlier this year, we had an incredible time collaborating with @wawanesacanada at the Toronto Waterfront Marathon!

From cheering on runners as they crossed the finish line at Nathan Phillips Square to rewarding them with exciting prizes and footwear vouchers courtesy of Wawanesa.

It was a fantastic day filled with fun, fitness, and community.

#eXperientialMarketing #eXperienceIsEverything

See @proteincandy power up in Canada! 🍬💪

Our team supported the launch of Protein Candy to create buzz around their 14g protein, 4g sugar treat, and connect with their audience in a BIG way.

You can find Protein Candy in the candy aisle at retailers nationwide or check out Proteincandy.ca for more info!

#ExperienceIsEverything #ExperientialMarketing #FuelYourBody

XMC Staffing Solutions: Energized for 2025!�

💡 Learn how XSS is shaping the future of experiential marketing™: Visit the link in our bio to read more about what drives our success.

#ExperienceIsEverything #ExperientialMarketing #StaffingSolutions

XMC joined @campariofficial once again to celebrate Negroni Week!

Check out some highlights from the festivities.

#NoNegroniWithoutCampari
#ExperienceIsEverything #ExperientialMarketing

Happy Halloween from XMC!

Check out the team having some spooktacular fun! 👻🎃

#HappyHalloween #ExperienceIsEverything #ExperientialMarketing

Farm Boy celebrates Oktoberfest with fresh, local flavours and delicious mocktails, bringing the taste of the season to life! 🍂

#DiscoverFallHarvest #ExperienceIsEverything #ExperientialMarketing

XMC teamed up with @beyondmeatca to serve 3,800+ delicious plant-based bites while celebrating the journey towards a greener future. 🌍❤️

Guests picked their favourite sustainability messages and applied them to our Beyond Steer—an incredible art piece created by Montreal’s Laurence Vallières, made entirely from recycled Beyond Meat packaging. 🎨♻️

Every bite, every sticker, and every moment was a testament to the power of change. 🍔💪 Together, we're working towards a more sustainable tomorrow, one bite at a time.

#GOBEYOND #NuitBlancheToronto #ExperienceIsEverything #ExperientialMarketing

Cheers to unforgettable experiences!

XMC and @wearefortycreek wrapped up their festival tour, serving hand-crafted cocktails at four Canadian stops. Dive into the highlights from an incredible summer of good vibes and lasting memories! 🍹🎉

#BelieveInBetter #ExperienceIsEverything #ExperientialMarketing

This past month, XMC had the pleasure of working with our partners at Campari to bring their global cinema platform to life at the Toronto International Film Festival. Take a look!

#TIFF #ExperienceIsEverything #ExperientialMarketing

XMC on the ground @paris2024!

Congratulations to our Sobeys family on the success of their Feed The Dream campaign at Paris 2024! 🎉 From capturing powerful moments with athletes to engaging employees with inspiring content, our team was on the ground every step of the way, helping to Feed The Dream of @teamcanada. 🌍✨

When it comes to athlete integration, XMC researched, signed, and managed contract deliverables for 12 Olympic athletes and 5 Paralympic athletes competing at the Paris 2024 Olympic and Paralympic Games. We take great pride in establishing authentic connections between athletes and brands to amplify emotional and compelling storytelling, resulting in mutually beneficial partnerships to achieve our shared goals.

#FeedTheDream #eXperienceIsEverything

XMC at the Calgary Stampede!

@Westjet’s “Throw to Go” game invited guests to play a fun game of darts and enter a contest for a chance to win a trip for two to anywhere WestJet flies!

@AperolCanada’s Appartamento Aperol brought an Italian inspired boutique hotel to @WildhorseYYC where guests could #JoinTheJoy!

@SiriusXMCanada was at @BadlandsMusicFestival to help fans #GetCloser to music & unforgettable festival moments.

Thank you to our clients and team that help bring these incredible experiences to life!

#eXperienceIsEverything

Welcome our 2024 summer interns! 🎉

#eXperienceisEverything #eXperientialMarketing

We’re getting excited for cottage season this Spring.. As a proud sponsor, Foodland returned to the Cottage Life Spring Show with delicious food samples and sweet prizing.

Did you swing by the Cottage Life Kitchen to savor Chef Thomas’ mouthwatering Chimichurri Steak sandwich?

@foodland_on @cottagelifeshows

#eXperientialMarketing #SpringCottageLifeShow

Excitement is hitting the stage at @ScotiabankArena, as @SiriusXMCanada, @Raptors and @LiveNation partner to create an unforgettable fusion of music and sports and get fans closer than humanly possible to the content they love.

The XMC team has proudly brought this vision to life; be sure to visit our activation at upcoming concerts and Raptors games to receive exclusive SiriusXM swag.😎

#SiriusXM #eXperienceIsEverything #eXperientialMarketing
#ClientLove #GetCloser

🍀 Feeling lucky to work (and play) with our incredible XMC team!

Happy St. Patrick's Day!

#StPatricksDay #eXperienceIsEverything #eXperientialMarketing

🌟 The XMC team keeps growing! 🚀

We're excited to welcome Celeste and Chris as Account Managers and look forward to what their dynamic eXperience brings to the team!

#SayHello #Welcome #eXperienceIsEverything #eXperientialMarketing

Celebrating International Women’s Day with incredible female leaders at XMC! 🌟💪🏽

We are honoured to eXperience the brilliance our female team members bring to XMC every day.

XMC is committed to breaking barriers and shaping a more inclusive future together.

#IWD2024 #XMCWomenLeaders #eXperienceIsEverything #ExperientialMarkerting

We are thrilled to announce that our @wearefortycreek Honey Spiced Campaign has been honored with the ‘Excellence in a Marketing Campaign’ accolade at the Canadian Whisky Awards!

Cheers to this sweet victory. 🥃🏆

#eXperienceIsEverything #ExperientialMarkerting

Who knew? You can’t have MeXiCo without XMC!

Experience is Everything is written on our office walls. It’s in our DNA and lived by our XMC employees. This retreat connects our people, gives opportunity to celebrate achievements and strengthens bonds. We couldn’t be prouder to spend a weekend in Mexico together, and we’ve returned united and inspired to continue to bring innovative solutions to our clients.

#eXperienceIsEverything #eXperientialMarketing #Mexico2024 #Travel

@motionballto continues to empower young Canadians and raise funds for @SpecialOlympics.

At this year’s gala, XMC was onsite alongside presenting sponsor Campari to bring brands @wearefortyCreek, @appletonestatecan, @aperolcanada, @skyyvodkaofficial, @grandmarnierofficial, and @campariofficial to life.

Hosted by Breakfast Television’s @itsdevobrown, $275,000 was raised in support of the Special Olympics Canada Foundation.

#eXperienceIsEverything #ExperientialMarkerting #DrinkResponsibly

The XMC team was excited to welcome our newest cohort of Interns with an engaging Q&A session in the XLoft! 🥳

Thank you to Sean Burke for hosting an incredible event.

#2024WinterInterns #TorontoInternships #eXperienceIsEverything #eXperientialMarketing

🎵 Last #ThursdayNightInToronto we had the pleasure of supporting #mlse kick off the NHL All-Star weekend with an intimate event at History.

Co-hosted by the @mapleleafs and @drewhouse, this impressive partnership was brought to life through immersive experiences, a creative space and a star-studded guest list.

And, if you were lucky enough to attend, a private @justinbieber show!

#NHLAllStarWeekend #drewhouse #eXperienceIsEverything #eXperientialMarketing

Check out some more behind-the-scenes content from the SiriusXM Oasis at the NHL All-Star Fan Zone this past weekend! 🎶🏒

##NHLAllStarWeekend #NHLFanZone #eXperienceIsEverything #eXperientialMarketing

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Have a Project?

HAVE A PROJECT?

Let's make good things happen.

VIEW CASE STUDIES

through sponsorship marketing and experiential activations.

CREATING POWERFUL
CONNECTIONS

WHO WE ARE

WORK

LATEST NEWS

XMC Announces Promotion of Andrew Bell to Director

Beyond the Super Bowl Ad: 4 Game-Changing Ways to Spend $11M More Effectively

XMC Announces Promotion of Shawna Freitas to Associate Vice President

XMC Staffing Solutions: Energized for 2025!

FOLLOW US

HAVE A PROJECT?

Let's make good things happen.

Connect With Us:

through sponsorship marketing and experiential activations.

CREATING POWERFUL CONNECTIONS

WHO WE ARE

WORK

LATEST NEWS

XMC Announces Promotion of Andrew Bell to Director

Beyond the Super Bowl Ad: 4 Game-Changing Ways to Spend $11M More Effectively

XMC Announces Promotion of Shawna Freitas to Associate Vice President

XMC Staffing Solutions: Energized for 2025!

FOLLOW US

​

HAVE A PROJECT?

Let's make good things happen.

Connect With Us:

CREATING POWERFUL
CONNECTIONS